Consumer-goods editor and analyst Austin Smith takes a bullish perspective on Phillip Morris. The company still has the world’s strongest tobacco brand, with Marlboro controlling 28% of the global market share. Top brands allow Phillip Morris to charge premium prices and have margins topping competitor Altria. Phillip Morris' continued growth is amazing given its huge size, as its international focus has allowed it to avoid much of the domestic taxation and regulation of the tobacco industry. With its plans for $18 billion in share buybacks over the next three years, perhaps you should follow the company's lead and buy Phillip Morris stock.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.