On Tuesday, computer-printer maker Lexmark (LXK) announced two acquisitions that the company says will "enhance and expand Lexmark's capability to capture, manage, and deliver rich media content."
The first purchase, of San Francisco-based Twistage, brings Lexmark "an industry-leading, pure cloud software platform for managing video, audio, and image content."
The second, of Seattle-based AccessVia, gives Lexmark access to software enabling on-demand printing of shelf-edge signs in stores. With this software, a store owner can "quickly design and produce in-store signage for better and more timely merchandising." According to a press release on the purchase, AccessVia already has 75 retail customers using its software to produce product signs in more than 60,000 stores.
Together, the two acquisitions cost Lexmark $31.5 million. Revenues or profits that the company expects to reap from its acquisitions were not disclosed. Nonetheless, investors responded positively to the news, bidding Lexmark shares up 0.9% to end the day at $22.64.
