Facebook's Coke Problem

By Chris Hill – Mar 21, 2013 at 8:30PM

NYSE: KO

Coca-Cola

Market Cap

$259B

Today's Change

(2.14%) $1.26

Current Price

$60.17

Price as of April 19, 2024, 4:00 p.m. ET

Can Facebook overcome its Coke problem?

The following video is from Thursday's Investor Beat, in which host Chris Hill, and analysts Bryan Hinmon and Matt Argersinger dissect the hardest-hitting investing stories of the day.

A Coca-Cola (KO 2.14%) study finds that advertising via “buzz” – sharing through social media such as Facebook (META -4.13%) -- had no measurable impact on sales. Will Coca-Cola’s study make Facebook less appealing to businesses and advertisers? This story, plus a wrap-up of the Dow today, four stocks that made big moves today, and our analysts give their picks for the two stocks they'll have their eye on this week.

Bryan Hinmon, CFA owns shares of Oracle., Oracle., Facebook, and Facebook. Bryan Hinmon, CFA has the following options: Long Jan 2015 $40 Calls on Facebook and Long Jan 2015 $40 Calls on Facebook. Chris Hill owns shares of Coca-Cola and Cisco Systems. Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends Cisco Systems, Coca-Cola, and Facebook. The Motley Fool owns shares of Facebook and Oracle. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.