"TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft's music content," TargetSpot said in a press release. "Microsoft will leverage TargetSpot's ad insertion technology to deliver highly targeted and relevant advertising to its listeners."
The TargetSpot partnership will allow Microsoft to target ads by geography, time of day, and music listening preferences.
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