How Whole Foods Is Fighting the "Whole Paycheck" Stigma

Joe Tenebruso's "Tier 1 Portfolio" has been beating the market handily since its inception. In this series of interviews, Joe talks about what makes a Tier 1 company and which stocks make the cut.

Joe Tenebruso
Joe Tenebruso and Rick Engdahl
Apr 11, 2013 at 10:50PM
Consumer Goods

At Tier 1 Investments, I seek out and invest in elite businesses. These include companies with the most valuable brands, best management, superior products and services, and strongest competitive advantages.

You may have heard your friends refer to Whole Foods (NASDAQ:WFM) as "whole paycheck," in reference to its high prices. Whether that's a bad rap or not, perceptions can damage a brand. But can the grocery stalwart clear out this bruised fruit without getting into a defensive price-war?