After a year of sharp sell-offs, Apple (NASDAQ:AAPL) stock is up nearly 5% after hours on the company's first quarterly earnings beat in four tries.

The Mac maker reported $10.09 a share in profits on $43.60 billion in revenue. Analysts were expecting $10.07 a share and $42.49 billion, respectively, according to Yahoo! Finance.

Both iPhone and iPad sales came in ahead of expectations, and that's despite increasingly tough competition from Samsung and Google (NASDAQ:GOOGL), among others. Mac sales fell slightly year over year, but nowhere near as much as the 15% PC market downturn that's plaguing Dell (NASDAQ:DELL.DL) and Hewlett-Packard (NYSE:HPQ), among others.

Here's a product-by-product look at Apple's fiscal Q2 versus the median projections compiled by Fortune:

Median Projected
Last Year
YOY Growth

iPhones sold

37.431 million

37.00 million

35.064 million


iPads sold

19.477 million

18.00 million

11.798 million


Macs sold

3.952 million

4.10 million

4.017 million


Sources: Fortune, Apple SEC filings.

More importantly, Cook announced plans to increase its repurchase program from $10 billion to as much as $60 billion worth of Apple stock over the next two years. Existing shareholders will also enjoy a 15% dividend increase, to $3.05 a share, payable on May 13.

The Mac maker will also take on some debt, though management didn't provide details.

"We are very fortunate to be in a position to more than double the size of the capital return program we announced last year," said Tim Cook, Apple's CEO, in a press release. "We believe so strongly that repurchasing our shares represents an attractive use of our capital that we have dedicated the vast majority of the increase in our capital return program to share repurchases."

Suddenly, it's good to own Apple again. Will you hold to take advantage of the increased dividend? Open a new position? Add to an old one? Or simply sell Apple stock to capture profits from tomorrow's rally? Please weigh in using the comments box below.

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