Minecraft is capturing attention like no game since Angry Birds, which even has its own "Star Wars" edition. Publisher Mojang recently announced the 10 millionth download of the PC version of the game via Twitter.

And that's just one sign of how huge this franchise has become. According to Digital Trends, Mojang had sold 15 million copies of Minecraft overall. The company booked $240 million in revenue last year.

An 8-bit departure from the likes of Sim City, which has caused trouble for Electronic Arts (NASDAQ:EA) in recent weeks, or Microsoft's (NASDAQ:MSFT) megahit Halo series, Minecraft is a throwback that includes the sorts of in-app purchasing features that fueled Zynga's (NASDAQ:ZNGA) earnings in years past.

Publishers should take heed, says Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova in the following video. While there will always be a market for complex titles that cater to hardcore fans, simple games that entice 7-year-olds as easily as 37-year-olds are capturing more of the market than ever before.

Do you play Minecraft? Have you made in-app purchases? Please watch this short video to get Tim's full take, and then leave a comment to let us know what you think of the game, and whether it can grow to become the next Angry Birds.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.