All of a sudden, pickups sales are booming. That's especially important for Ford and its well-regarded F-150. Here's a look at what's driving this boom – and how Ford is already moving to take advantage.
It's another sign that the U.S. economy is finally picking up (so to speak): Sales of full-sized pickup trucks have been very strong so far in 2013.
Ford (F -1.97%), which has America's best-selling pickup line, is set to benefit in a big way from this trend. In this video, Fool.com contributor John Rosevear looks at why pickups are selling so well – and how Ford is already moving to take even better advantage of this new trend.
Motley Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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