The console wars have nothing on the software skirmish that shaping up against Activision Blizzard (NASDAQ: ATVI). At the gaming industry's big conference this week, Activision's rivals showed off the titles they intend to use to attack the company's prime market position.

Disney (NYSE:DIS) plans to hit first with its Infinity game this summer, aimed directly at Activision's profitable Skylanders franchise. Next up will be Electronic Arts' (NASDAQ:EA) new game Battlefield 4, which looks like it will match up well against Activision's Call of Duty title this fall.

In the following video, Fool contributor Demitrios Kalogeropoulos argues that all of this competition will make for a tough year for Activision, which set new records on sales and profitability in 2012. The company may be able to keep its dominant position in these tentpole franchises, but it will have to sacrifice some profits to do it.