In this segment of The Motley Fool's everything-financials show, Where the Money Is, banking analysts Matt Koppenheffer and David Hanson discuss three Wall Street firms that fly under the radar, but could be long-term winners.

Matt and David debate the ability for these firms to compete against the behemoths like Goldman Sachs and Morgan Stanley.

Buy and hold... forever?
The best investing approach is to choose great companies and stick with them for the long term. The Motley Fool's free report "3 Stocks That Will Help You Retire Rich" names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.

You can follow David and Matt on Twitter.

To view Where the Money Is is its entirety, click here!