While Pandora (P) has long been a leader in Internet radio, the release of iTunes Radio from Apple (AAPL -0.00%) poses a serious threat. Not only given Apple's might in hardware, but considering that Cupertino is taking a hard-charging approach to getting inside your car -- a critical area for Pandora -- it may be time for the media company to look at its options beyond pure head-to-head competition.
In the following video, Fool.com contributor Doug Ehrman discusses the radio industry, why attracting listeners in their cars is such a critical area, and one way in which Pandora might look to the future as the competition with Apple and others intensifies.
