Morgans Hotel Group (Nasdaq: MHGC) is expected to report Q2 earnings around Aug. 5. Here's what Wall Street wants to see:

The 10-second takeaway
 Comparing the upcoming quarter to the prior-year quarter, average analyst estimates predict Morgans Hotel Group's revenues will grow 11.3% and EPS will remain in the red.

The average estimate for revenue is $53.2 million. On the bottom line, the average EPS estimate is -$0.18.

Revenue details
 Last quarter, Morgans Hotel Group reported revenue of $47.7 million. GAAP reported sales were 17% higher than the prior-year quarter's $40.8 million.

Source: S&P Capital IQ. Quarterly periods. Dollar amounts in millions. Non-GAAP figures are normalized by S&P Capital IQ and may vary to maintain comparability with normalized estimates.

EPS details
 Last quarter, non-GAAP EPS came in at -$0.47. GAAP EPS were -$0.44 for Q1 against -$0.55 per share for the prior-year quarter.

Source: S&P Capital IQ. Quarterly periods. Non-GAAP figures are normalized by S&P Capital IQ and may vary to maintain comparability with normalized estimates.

Recent performance
 For the preceding quarter, gross margin was 54.1%, 630 basis points better than the prior-year quarter. Operating margin was -2.6%, much better than the prior-year quarter. Net margin was -23.9%, much better than the prior-year quarter.

Looking ahead

The full year's average estimate for revenue is $208.4 million. The average EPS estimate is -$0.84.

Investor sentiment
 The stock has a one-star rating (out of five) at Motley Fool CAPS, with 72 members out of 119 rating the stock outperform, and 47 members rating it underperform. Among 33 CAPS All-Star picks (recommendations by the highest-ranked CAPS members), 23 give Morgans Hotel Group a green thumbs-up, and 10 give it a red thumbs-down.

Of Wall Street recommendations tracked by S&P Capital IQ, the average opinion on Morgans Hotel Group is outperform, with an average price target of $7.50.

With hundreds of companies out there vying with Morgans Hotel Group for shoppers' dollars, strong brands matter, and they can provide growth for even boring, mature companies -- as long as they're the right ones. That's why we've compiled a special report on "3 American Companies Set to Dominate the World." Click here for instant access to this free report.