Vitacost.com (Nasdaq: VITC) is expected to report Q2 earnings on Aug. 6. Here's what Wall Street wants to see:

The 10-second takeaway
 Comparing the upcoming quarter to the prior-year quarter, average analyst estimates predict Vitacost.com's revenues will increase 20.3% and EPS will remain in the red.

The average estimate for revenue is $96.1 million. On the bottom line, the average EPS estimate is -$0.07.

Revenue details
 Last quarter, Vitacost.com chalked up revenue of $97.8 million. GAAP reported sales were 17% higher than the prior-year quarter's $83.6 million.

Source: S&P Capital IQ. Quarterly periods. Dollar amounts in millions. Non-GAAP figures are normalized by S&P Capital IQ and may vary to maintain comparability with normalized estimates.

EPS details
 Last quarter, EPS came in at -$0.09. GAAP EPS were -$0.09 for Q1 compared to -$0.21 per share for the prior-year quarter.

Source: S&P Capital IQ. Quarterly periods. Non-GAAP figures are normalized by S&P Capital IQ and may vary to maintain comparability with normalized estimates.

Recent performance
 For the preceding quarter, gross margin was 23.1%, 20 basis points better than the prior-year quarter. Operating margin was -3.0%, 440 basis points better than the prior-year quarter. Net margin was -3.1%, 470 basis points better than the prior-year quarter.

Looking ahead

The full year's average estimate for revenue is $393.8 million. The average EPS estimate is -$0.33.

Investor sentiment
 The stock has a one-star rating (out of five) at Motley Fool CAPS, with 27 members out of 35 rating the stock outperform, and eight members rating it underperform. Among 12 CAPS All-Star picks (recommendations by the highest-ranked CAPS members), seven give Vitacost.com a green thumbs-up, and five give it a red thumbs-down.

Of Wall Street recommendations tracked by S&P Capital IQ, the average opinion on Vitacost.com is outperform, with an average price target of $6.67.

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