Ford's F-150 Holds Its Ground in the Pickup Wars

By John Rosevear – Nov 7, 2013 at 6:59PM

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The all-new Chevy Silverado is a great truck. But Ford's mainstay is holding its ground without excessive incentives.

Big sales of Ford's F-150 have powered big profits for Ford all year. Photo credit: Ford Motor Co.

General Motors' (GM -0.91%) all-new 2014 Chevrolet Silverado may have garnered rave reviews, but it hasn't yet put much of a dent in Ford's (F -3.01%) pickup sales. Sales of Ford's F-150 and its Super Duty siblings were strong again in October, rising almost 13%.

Ford isn't using excessive discounts to juice its sales, either. As Motley Fool contributor John Rosevear explains in this video, incentives on the 2013 F-150 haven't risen much in the last six months -- even as Ford's sales of the F-Series have broken 60,000 in each of those months.

Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.