Tata Motors Limited (NYSE:TTM) announced today that it is heading to the Philippines. The India-based automaker declared its decision at the Manila International Auto Show, and it plans to export a variety of vehicles to the island nation.
"Philippines is one of the key markets for Tata Motors in the ASEAN Region," said Mr. R. Wasan, head of Tata's commercial vehicle international business, in a press release. ASEAN stands for Association of Southeast Asian Nations.
Passenger vehicles international business head Johnny Oommen was quoted as saying that "[w]e are delighted to announce our entry in this exciting market. ... We are very confident with our distribution partner and we believe that their extensive network along with our global expertise will bring into the Philippines market a range of exciting Tata vehicles. We hope our new range appeals to customers and builds trust in the brand, which is integral for us."
Tata Motors Limited will begin its Philippines operations with four passenger vehicles (the Manza, the Vista, the Indigo, and the Indica) and three commercial vehicles (the Xenon, the Ace, and the Super Ace). It will work with distributor Pilipinsa Taj Autogroup to sell its products locally.
Although Tata Motors Limited has been exporting automobiles since 1961, it has more recently identified the ASEAN region as a focus area for its international forays. The automaker currently has operations in Thailand, Indonesia, Malaysia, and Myanmar.