When it comes to investing, it'd be nice to find the next Amazon.com before it became...well...Amazon.com.  Don't you think?

In Dangdang (NYSE:DANG), many beginning investors believe that they are, in fact, buying shares of China's iteration of Amazon for a fraction of the price of its American counterpart.  As Motley Fool contributor Brian Stoffel shows in the video below, that view oversimplifies the Chinese e-commerce landscape and gives investors a skewed view of Dangdang's actual standing in the market.

That being said, Brian is actually a shareholder in Dangdang, but he's wondering whether the shares are actually worth continuing to hold.  Watch the video below to see what why investors need to be cautious with this stock, and what he plans on doing with his shares.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.