When it comes to investing, it'd be nice to find the next Amazon.com before it became...well...Amazon.com.  Don't you think?

In Dangdang (NYSE:DANG), many beginning investors believe that they are, in fact, buying shares of China's iteration of Amazon for a fraction of the price of its American counterpart.  As Motley Fool contributor Brian Stoffel shows in the video below, that view oversimplifies the Chinese e-commerce landscape and gives investors a skewed view of Dangdang's actual standing in the market.

That being said, Brian is actually a shareholder in Dangdang, but he's wondering whether the shares are actually worth continuing to hold.  Watch the video below to see what why investors need to be cautious with this stock, and what he plans on doing with his shares.

Brian Stoffel owns shares of Amazon.com and E-Commerce China Dangdang.. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.