The first 1,000 people who signed up for the "Endless Pasta" promotion on Olive Garden's website will receive unlimited noodles for seven weeks all for the low, low price of $100. Is this solely a headline grabber for Olive Garden owner Darden Restaurants (NYSE:DRI), or will promotions like this help turn around the Italian restaurant chain?

In this consumer goods segment of Where the Money Is , Motley Fool analysts Sean O'Reilly and Nathan Hamilton break down the pros and cons of marketing initiatives like this one.

Nathan Hamilton has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.