The biggest shopping day of the year, Black Friday, is almost upon us once again. Dozens of retail stores are not only offering huge discounts on popular electronics and clothing items, but they are opening as early as 6 P.M. on Thanksgiving Thursday in order to draw in more consumers and generate more sales. It is estimated that over 92 million Americans will participate in the retail festivities and spend over a combined $57 billion dollars on that day alone. Not only that, but it kicks off the busiest shopping season of the year which typically generates as much as 40% of retailer's annual sales.

All of this retail activity also means that the coming months are crucial for investors in the retail space as well. Fortunately for them, Motley Fool Consumer Goods Analysts Nathan Hamilton and Sean O'Reilly aren't afraid of Black Friday madness or to draw conclusions from retail behavior in the crucial holiday shopping season. In this edition of Where the Money Is they go over planning store opening times and sales by major U.S. retailers in order to figure out which retailers are worthy of consideration by Foolish investors.

Nathan Hamilton has no position in any stocks mentioned. Sean O'Reilly owns shares of J.C. Penney Company. The Motley Fool recommends Mattel. The Motley Fool owns shares of Staples. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.