Consumers that braved Black Friday for deals were almost certainly rewarded if they were able to brave the cold and wait in line for their favorite retailers to open their doors. Ironically enough, its possible that they didn't have to leave their homes-many retailers including Amazon.com (NASDAQ:AMZN) offered big discounts to bring in sales through their online sites. If that weren't enough, many retailers like Wal-Mart Stores (NYSE:WMT) attempted to get a leg up on the competition by simply offering Black Friday deals early in the week long before Thanksgiving Day. There's a big war going on so of course this begs the question: What are Foolish investors to do?

In this episode of Where the Money Is Consumer Goods Analysts Nathan Hamilton and Sean O'Reilly discuss traffic counts, total sales, and overall reaction to the Black Friday Madness. Most importantly, they dissect which retailers gained from the biggest shopping day of the year. Finally, they reveal the winners of Black Friday-the retailers that managed to not only increase sales but profits as well.

Nathan Hamilton owns shares of Amazon.com. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.