Making market predictions isn't supposed to require a Master's of Fine Arts in creative writing, but bean counters manage to make an art of it. That's why Wall Street is totally stumped when a company leaves it gasping at projections that fall way short of reality. Investors need to sit up and take notice -- something exciting may be happening at a company that's doing far better than the market mavens had given it credit for.
That said, let's take a closer look at a few of the companies that humbled the prognosticators this past week.
We'll start with Microsoft
Trouncing expectations shouldn't come as much of a surprise with Steiner. That's exactly what the spa operator has done in 13 of its last 14 quarters. And lest you start thinking that the exception was a real stinker, it simply met the market's projection during that period after analysts raised their targets a week before the actual report.
The end result is that the company with 120 floating spas on popular fleets like Carnival
The last market thumper was Verizon
So keep watching the companies that lap expectations. Over time, it will be a rewarding experience for investors. That's the kind of surprise that market watchers relish in the Rule Breakers newsletter service. The strategy has paid off as the average Rule Breaker selection has trounced the S&P 500's market return. Want in? Check out a free 30-day trial subscription.
Either way, come back next Monday to learn about more stocks that blew the market away.
Steiner Leisure is a Rule Breakers pick.
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Longtime Fool contributor Rick Munarriz is a fan of toppers, but he doesn't own shares in any of the companies mentioned in this story. The Fool has an ironclad disclosure policy. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.