It's not just the original Nutty Professor making a big splash in France. The country that loves Jerry Lewis seems to have taken to the TASER
The press release was issued in the final hour of trading yesterday, awakening the meandering shares and catapulting them towards a 4% gain.
However, there is one troubling line in the otherwise encouraging announcement.
"While there had been anticipation of even more orders in the fourth quarter, these three orders are a great way to end 2006,'' Chairman Tom Smith notes in the release.
In other words, even with this last-minute shipment, investors may want to brace themselves for a soft quarter.
In the grander scheme of things, that should be fine. TASER is starting to win the war against public opinion. It is winning in the courtroom, now with 30 product lawsuits dismissed. It is making sure that the media hears the company's success stories, too. Over just the past few weeks, TASER has issued releases depicting how its stun guns have helped trip up a carjacking attempt, end a shooting spree, and intervene in a pair of suicide attempts.
Are these press releases necessary? You bet. TASER weaponry gets a bad rap from the media when a stun-gun confrontation ends badly, so someone has to balance the flow of headlines.
As one of the earliest Rule Breakers recommendations, TASER may not be as cool in the field of defense as more recent newsletter picks, such as military robotics specialist iRobot
However, TASER is a brand that everyone recognizes domestically. Apparently, it's also doing a good job of building that brand overseas.
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Longtime Fool contributor Rick Munarriz lives in Miami -- a TASER town. He does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy .