Is it a good idea to invest in Google?

It can be a good idea to invest in Google. Over the last decade, the technology giant has delivered a more than 500% gain (over 20% annualized). That has easily outperformed the S&P 500's nearly 190% gain (11% annualized). While that past performance is no guarantee of future success, Google's parent company is in an excellent position to continue growing shareholder value. It's very profitable and generates lots of cash. It uses that money to invest in its continued growth (including making bold bets like Gemini and Waymo), repurchase shares, and pay dividends. The company also traded at an attractive valuation compared to the broader market indexes in mid-2025.

How much would it cost to invest in Google?

It cost about $175 to buy one share of Google's parent Alphabet in mid-2025. However, some brokers allow investors to buy fractional shares, so it can cost a lot less to invest in Google (sometimes as little as $1).

What is the ticker for Google?

Google's parent company has two stock tickers: GOOG and GOOGL. The Class A shares (GOOGL) carry one vote per share while the Class C shares (GOOG) have no voting power.

Where can I buy Google stock?

You can buy Google stock in any brokerage account. The company's parent, Alphabet, trades on the Nasdaq exchange under the stock tickers GOOG and GOOGL.

How to Invest in Google Stock (GOOG)(GOOGL)

Get step-by-step guidance on investing in Alphabet (Google) stock and learn the ins and outs of this technology company.

By Matthew DiLallo – Updated Dec 5, 2025 at 5:05 PM EST | Fact-checked by Frank Bass

Key Points

Alphabet Inc. (GOOGL and GOOG) allows investment in the search giant Google via Class A and C shares.
Alphabet has completed stock splits, including a notable 20-for-1 split in 2022.
Invest in Alphabet indirectly through ETFs like VTI and VOX .

Google’s parent company, Alphabet (NASDAQ: GOOG, GOOGL), is one of the world’s most valuable and influential technology companies. It dominates online search and digital advertising and continues expanding in artificial intelligence, cloud computing, and emerging technologies.

If you’re considering owning shares, this guide walks through how to buy Alphabet stock, the difference between GOOG and GOOGL, and what to evaluate before investing.

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GOOG vs. GOOGL

GOOG vs. GOOGL: What investors should know

Google's parent company, Alphabet, trades on the Nasdaq Stock Market. It has three share classes and two stock tickers:

Class A shares (GOOGL): The Class A shares carry one vote per share.alph
Class B shares (non-traded): Each Class B share has 10 votes. Google's co-founders own these shares, giving them more voting power.
Class C shares (GOOG): The Class C shares have no voting power.

Given their voting power, Class A shares (GOOGL) tend to trade at a slightly higher price than Class C stock (GOOG). Both represent ownership in Alphabet, and both perform similarly over time. The main difference is whether you want a shareholder vote. Some investors don’t consider voting rights essential and choose whichever trades at the better price.

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NASDAQ: GOOG

Alphabet

Today's Change

(0.45%) $1.60

Current Price

$358.16

Key Data Points

Market Cap

$4.3T

Day's Range

$353.34 - $364.77

52wk Range

$163.33 - $404.47

Volume

17.7M

Avg Vol

20.5M

Gross Margin

60.43%

Dividend Yield

0.24%

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ETF	Why it matters	Alphabet weighting
Vanguard Total Stock Market ETF (VTI)	Broad exposure to the entire U.S. stock market	~3.1% total (1.7% GOOGL + 1.4% GOOG)
SPDR S&P 500 ETF Trust (SPY)	Tracks the S&P 500 and includes Alphabet as a top holding	Included (weight varies with market cap)
Invesco QQQ Trust (QQQ)	Tracks the Nasdaq-100 and has heavy exposure to tech companies	Included (weight varies with market cap)
Vanguard Communication Services ETF (VOX)	Higher concentration in tech and digital media	22%+ weighted to Alphabet

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Revenue

Alphabet generated $90.2 billion of revenue in the first quarter of 2025, up 12% from the prior-year period. Google search remains the company's biggest revenue contributor. The company's search engine generated $50.7 billion of revenue in the quarter, 56% of Alphabet's total revenue for the period. YouTube ($8.9 billion) and Google Cloud ($12.3 billion) are two of the tech giant's other big revenue drivers.

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Alphabet's valuation

Alphabet's valuation has increased over the past few months:

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GOOG valuation 2025 — Image source: YCharts.

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At more than 18 times earnings, the valuation of Google's parent company was lower than the major stock market indexes. As of mid-2025, the S&P 500 traded at more than 22 times its forward price-to-earnings (P/E) ratio, while the Nasdaq Composite traded at almost 28 times its forward P/E ratio.

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FAQ on investing in Google (Alphabet) stock

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About the Author

Matt DiLallo has been a contributing Motley Fool stock analyst specializing in the energy, industrials, and real estate sectors since 2012. He also covers dividend-paying stocks, pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

TMFmd19

@MatthewDiLallo

Matt DiLallo has positions in Alphabet and Coca-Cola. The Motley Fool has positions in and recommends Alphabet. The Motley Fool has a disclosure policy.

How to Buy Google Stock

Get step-by-step guidance on investing in Alphabet (Google) stock and learn the ins and outs of this technology company.

Key Points

GOOG vs. GOOGL

GOOG vs. GOOGL: What investors should know