Can you buy shares of Mattel?

Mattel is a publicly traded company listed on the Nasdaq exchange.

Is Mattel a good investment?

Mattel may be a good investment for some, given its status as an established toymaker and entertainment entity. However, the company suspended its dividend years ago and has struggled with profitability and revenue growth. Investors with a well-diversified portfolio and aptitude for risk may decide to scoop up a few shares individually or through an exchange-traded fund.

Is Mattel a dividend stock?

Mattel is no longer a dividend stock. It suspended its dividend in 2017.

Where can I buy Barbie stocks?

While Barbie is not a publicly traded entity, you can buy shares of Mattel, the original manufacturer of Barbie. The doll was invented by the company's co-founder Ruth Handler. Mattel still sells various iterations of the Barbie doll.

How to Buy Mattel Stock (MAT)

By Rachel Warren – Updated Dec 30, 2025 at 3:08 PM EST | Fact-checked by Frank Bass

Key Points

Mattel has a diverse portfolio, including Barbie and Hot Wheels.
It's a publicly traded company valued at around $5 billion as of the article's date.
Investors can buy Mattel shares using a brokerage account.

International brand Mattel (MAT -2.05%) is one of the world’s largest publicly traded toy companies, with a portfolio of globally recognized brands including Barbie, Hot Wheels, American Girl, and Fisher-Price. In recent years, the company has expanded beyond traditional toys into entertainment, licensing, and digital gaming.

Founded in 1945, Mattel became a household name after launching Barbie in 1959 and going public in 1960. While the company has faced periods of turbulence, including regulatory issues in the 1970s and declining toy demand in more recent years, it has consistently leveraged its intellectual property through licensing and media.

Today, Mattel operates film and television studios and licenses its brands across toys, movies, and games, including successful projects like the Barbie movie and ongoing franchise development.

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How to buy Mattel stock

Investing in Mattel stock isn't difficult because it's a publicly traded company. If you want to invest in Mattel stock, here's what you need to know.

Open your brokerage app: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
Search for Mattel: Enter the ticker "MAT" into the search bar to bring up the stock's trading page.
Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

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Should you invest in Mattel?

Mattel operates in a challenging, cyclical industry. Toy sales have been pressured by inflation, shifting consumer behavior, and competition from video games and digital entertainment. The company was also impacted by the Toys “R” Us bankruptcy and broader retail disruptions.

That said, Mattel has taken steps to reposition itself. It’s focused on:

Expanding licensing and franchise monetization
Improving inventory and supply-chain management
Growing digital and mobile gaming tied to its IP (via partnerships and its Mattel163 joint venture with NetEase)

Mattel reported $5.4 billion in revenue in 2024, down 1% year over year, showing stabilization but not strong growth. Investors who believe in the long-term value of Mattel’s brands -- and who don’t need near-term returns -- may find the stock appealing. More conservative investors may prefer companies with steadier demand or dividend income.

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NASDAQ: MAT

Mattel

Today's Change

(-2.05%) $-0.30

Current Price

$14.35

Key Data Points

Market Cap

$4.3B

Day's Range

$14.27 - $14.90

52wk Range

$13.95 - $22.48

Volume

4.7M

Avg Vol

4.4M

Gross Margin

47.86%

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Is Mattel profitable?

Mattel has fluctuated in terms of profitability recently and was not profitable in part of 2024. However, the company finished fiscal 2024 by reporting net income of $542 million for the 12-month period, a $327 million improvement from the prior year.

For the year, operating cash flow came to $801 million, a decline of $69 million, primarily driven by higher working capital requirements, but partially offset by higher net earnings.

Management previously announced in the company's 2023 financial report that it plans to achieve cost savings of $200 million by 2026 as part of a move to consistent profitability. The company authorized a $600 million share repurchase program for 2025.

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Does Mattel pay a dividend?

Mattel does not currently pay a dividend. It suspended its dividend in 2017, around the time it was beginning to experience the negative impact of the Toys "R" Us bankruptcy, which drove sales downward and spurred a suspension of the dividend to free up additional capital.

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Exchange-Traded Fund (ETF)

An exchange-traded fund, or ETF, allows investors to buy many stocks or bonds at once.

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Will Mattel stock split?

Mattel has gone through multiple stock splits, but its most recent split occurred almost three decades ago. These splits have been as follows.

1996-03-04: 5:4
1995-01-23: 5:4
1994-01-10: 5:4
1992-06-03: 3:2
1991-11-18: 5:4

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The bottom line

Mattel is a leader in the toy industry, and its entertainment divisions have been involved in some of the most popular character-driven TV series, commercials, and films in recent memory. At the same time, it's important for investors considering the stock to understand that the toy industry is cyclical. Spending in this space remains weak in the current economic environment.

Mattel has a lot of work ahead to improve its consistent profitability and grow its top line. For investors who want a slice of the action of the value proposition of a storied toymaker and entertainment company with a house of iconic brands, that may induce some to take a position in Mattel stock.

On the other hand, investors searching for steady near-term growth, dividend income, or a less risky stock may want to tread cautiously.

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FAQ

Investing in Mattel FAQ

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About the Author

Rachel Warren is a contributing Motley Fool stock market analyst covering pharmaceuticals, biotechnology, medical devices, information technology, and consumer goods. Prior to The Motley Fool, Rachel was a paralegal and legal administrator. She holds a bachelor’s degree in paralegal studies from Liberty University School of Law.

TMFRachelW

Rachel Warren has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

How to Buy Mattel Stock (MAT)

Key Points

How to buy Mattel stock

Should you invest in Mattel?

NASDAQ: MAT

Key Data Points

Is Mattel profitable?

Does Mattel pay a dividend?

Exchange-Traded Fund (ETF)

Will Mattel stock split?

The bottom line

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FAQ

Investing in Mattel FAQ

Can you buy shares of Mattel?

Can you buy shares of Mattel?

Is Mattel a good investment?

Is Mattel a good investment?

Is Mattel a dividend stock?

Is Mattel a dividend stock?

Where can I buy Barbie stocks?

Where can I buy Barbie stocks?

About the Author

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How to buy Mattel stock

Should you invest in Mattel?

NASDAQ: MAT

Key Data Points

Is Mattel profitable?

Does Mattel pay a dividend?

Exchange-Traded Fund (ETF)

Will Mattel stock split?

The bottom line

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Investing in Mattel FAQ

Can you buy shares of Mattel?

Can you buy shares of Mattel?

Is Mattel a good investment?

Is Mattel a good investment?

Is Mattel a dividend stock?

Is Mattel a dividend stock?

Where can I buy Barbie stocks?

Where can I buy Barbie stocks?

How to invest in Mattel through ETFs