How much will Salesforce stock be worth in five years?

It's absolutely impossible to say how much any stock will be worth in five years, especially in a volatile, still-emerging technology sector. It's likely, however, that long-term, patient investors will be rewarded with steady price appreciation if Salesforce can continue to maintain its leading role in enterprise software development.

Is Salesforce on NYSE or Nasdaq?

Salesforce trades on the New York Stock Exchange under the ticker symbol CRM.

Is Salesforce publicly traded?

Salesforce has been publicly traded since June 2004.

Is Salesforce a good company to buy?

It depends on your risk tolerance, portfolio makeup, and expectations. It is likely a good buy for long-term investors who believe Salesforce will maintain its leading role in enterprise software development. But investors focused on growth stocks or dividend income might be disappointed.

How to Buy Salesforce Stock (CRM) in 2026

By Frank Bass – Updated Jan 8, 2026 at 6:11 PM EST | Fact-checked by Robin Hartill, CFP

Key Points

Salesforce leads in CRM market, controlling 23.9% in 2023, outpacing major rivals.
Acquisitions fueled growth; post-IPO $10k investment in Salesforce now worth ~$645k.
Despite industry challenges, Salesforce projects 8-9% revenue growth in fiscal 2025.

Salesforce (CRM +1.26%) helped turn customer relationship management into a core business function and, in just 25 years, has grown into the world’s third-largest enterprise software company. Fueled early by rapid cloud adoption and a long run of acquisitions, including the $27.7 billion Slack deal, the stock delivered enormous long-term gains and built a dominant position in CRM, controlling nearly a quarter of the market.

Today, Salesforce is leveraging that scale across sales, service, marketing, commerce, and data tools, even as slower software spending and rising competition temper growth. With revenue expected to grow in the high single digits and management returning cash to shareholders through buybacks and dividends, investors may be weighing whether Salesforce still makes sense as a long-term holding. Here’s how to invest in the stock and what to consider first.

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How to buy Salesforce stock

Open your brokerage app: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
Search for Salesforce: Enter the ticker "CRM" into the search bar to bring up the stock's trading page.
Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

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NYSE: CRM

Salesforce

Today's Change

(1.26%) $2.10

Current Price

$169.10

Key Data Points

Market Cap

$137B

Day's Range

$166.92 - $170.87

52wk Range

$146.32 - $274.00

Volume

81.9K

Avg Vol

14.9M

Gross Margin

75.12%

Dividend Yield

1.03%

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Is Salesforce profitable?

Salesforce might not be posting the large profits it reported earlier in its existence, but it’s important to note that it’s still a profitable company. It recorded almost $10 billion in revenue during its most recent fourth quarter that ended Jan. 31, 2025, an 8% year-over-year increase -- healthy by most standards, but short of the 20% returns investors routinely enjoyed over the last decade.

Given that profit drives stock prices, the company’s latest returns should indicate that the company will continue to grow, even if its boom years are over. Investors should also keep in mind that even though Salesforce is a giant, it’s not immune to the recent headwinds faced by the cloud computing industry.

When considering profitability, investors also should keep in mind that the company has slowed its acquisitions spree, which had acted as a drag on net income. Meanwhile, it’s increased its free cash flow by more than 30% year over year, and operating margins have improved dramatically.

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Does Salesforce pay a dividend?

Blue chip companies generate a fair amount of cash, and investors generally expect some of that extra cash to be returned to them in the form of profits. Salesforce only began declaring a dividend in February 2024.

The company announced a $0.42-per-share quarterly dividend in February 2025, paid on April 24 to shareholders of record as of April 10. Although the company’s annual dividend yield amounts to a paltry 0.6% (the S&P 500 dividend yield is around 1.3%), the change may have helped appease activist investors who were pushing for significant changes.

How to invest in Salesforce through ETFs

Not everyone wants to be an active stock picker and manage a portfolio of individual stocks. Thanks to exchange-traded funds (ETFs), you don't have to be an active investor. These passive investment vehicles allow you to gain some exposure to a company through a thematic approach or broader market strategy.

As of mid-2025, 421 ETFs reported holdings of Salesforce stock. The largest was the Vanguard Total Stock Market ETF (VTI +0.01%), which held roughly 29 million shares worth $7.7 billion, about 0.45% of its total assets under management. Funds with larger exposure to Salesforce included the iShares Expanded Tech-Software Sector ETF (IGV -0.99%), with 7.8%, about $898 million, of its holdings invested in the cloud-based company, worth about $898 million.

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Will Salesforce stock split?

Trying to predict a stock split for a particular company is always tricky. Splits depend on a number of variables that make their timing extremely hard to predict. Although plans for a split haven't been announced, it’s fairly safe to assume that Salesforce stock may split in the not-too-distant future for the following reasons:

The company’s first (and only) split occurred more than a decade ago, when it announced a 4-for-1 split in April 2013.
Since the 2013 split, its share price has risen 574%, more than triple the Dow Jones Industrial Average return over the same period.
The company’s shares were trading for roughly $275 in mid-2025. The last time it split, its shares were selling in the mid-$40 range. One of the primary reasons for a split is to make shares more accessible to retail investors by lowering the price of individual shares.

So will Salesforce split its stock? Almost certainly. When will Salesforce split its stock? Who knows.

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The bottom line

The COVID-19 pandemic was brutal for many stocks, even those focused on cloud computing. Salesforce shares fell almost 50% in 2022 to about $133 per share before rebounding to around $275 by mid-2025. The increase is likely far from a dead-cat bounce, but it’s also not a sign that the company is going to re-establish the rocketlike growth trajectory of its earlier years.

Investors who believe the San Francisco-based customer relationship management giant will be able to leverage AI and stay ahead of its competitors should consider the stock as a long-term buy-and-hold proposition that’s likely to have its ups and downs as its market continues to evolve.

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FAQs

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Buying Salesforce stock FAQs

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About the Author

Frank Bass is a contributing Motley Fool stock market analyst and editor covering energy, healthcare, consumer, and financial sectors. Frank has decades of experience in financial journalism, holding reporting and editing roles at The Wall Street Journal, The Associated Press, and Bloomberg. He also currently edits research on the global energy transition. He holds a bachelor’s degree in journalism from Texas Tech University and is a graduate student at the University of Alaska Fairbanks. Fun Facts: Frank has hiked The Long Trail in Vermont from end to end, and currently lives in a semi-dry cabin in Interior Alaska.

TMFEditFool

Frank Bass has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Salesforce and Vanguard Total Stock Market ETF. The Motley Fool has a disclosure policy.

How to Buy Salesforce Stock (CRM) in 2026

Key Points

How to buy Salesforce stock

NYSE: CRM

Key Data Points

Is Salesforce profitable?

Does Salesforce pay a dividend?

How to invest in Salesforce through ETFs

Will Salesforce stock split?

The bottom line

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FAQs

Buying Salesforce stock FAQs

About the Author

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Buying Salesforce stock FAQs

How much will Salesforce stock be worth in five years?

Is Salesforce on NYSE or Nasdaq?

Is Salesforce publicly traded?

Is Salesforce a good company to buy?

How to buy Salesforce stock

Should you invest in Salesforce?

Is Salesforce profitable?

Will Salesforce stock split?

The bottom line

Related investing topics

FAQs

NYSE: CRM

Key Data Points

Does Salesforce pay a dividend?

How to invest in Salesforce through ETFs