How do I invest in Target stock?

You can buy shares of Target through any brokerage of your choice. The company has been publicly traded for almost six decades.

Is Target good to invest in?

Whether Target is a good investment for your will depend on your investment goals and personal portfolio. The company has struggled with declining sales and increased competition that have brought sales down.

Is Target a publicly traded stock?

Target has been a publicly traded company since October 1967.

What is the ticker for Target stock?

Target trades on the New York Stock Exchange under the ticker TGT.

How to Buy Target Stock (TGT)

By Rachel Warren – Updated Jan 7, 2026 at 3:45 PM EST | Fact-checked by Parker Hicks

Key Points

Target has struggled recently with declining sales and increased online competition.
Investing in Target stock could be suitable for those seeking dividends and stability.
Consider ETFs like VTI or SCHD for indirect exposure to Target shares.

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How to buy Target stock

Because Target is a publicly traded enterprise, you can buy shares of the company through your brokerage account in just minutes.

Open your brokerage app: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
Search for Target: Enter the ticker "TGT" into the search bar to bring up the stock's trading page.
Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

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Should you invest in Target?

Target remains one of the largest retailers in the U.S., but recent years have been challenging. After strong pandemic-era gains, the company has faced slowing sales, margin pressure, and a pullback in consumer spending, particularly on discretionary items.

Inflation and increased competition from Amazon, Walmart, and Costco have weighed on results. In fiscal 2025, comparable sales fell 2.7% and customer traffic declined across both stores and digital channels.

In response, Target is cutting costs, investing in store improvements, strengthening in-stock levels, and expanding its food business to drive traffic. These efforts could support a turnaround, but growth remains uncertain.

For investors, Target may appeal more to value-oriented buyers looking for a recovery story than to those seeking strong near-term growth.

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NYSE: TGT

Target

Premium Feature

Moneyball Superscore

65/100

Today's Change

(0.26%) $0.43

Current Price

$164.44

Key Data Points

Market Cap

$75B

Day's Range

$162.75 - $164.82

52wk Range

$83.44 - $170.75

Volume

2.9M

Avg Vol

4.4M

Gross Margin

26.83%

Dividend Yield

2.79%

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Is Target profitable?

Although growth has slowed, Target is still very profitable. In November of 2025, the company brought in net earnings of $2.6 billion, accounting for a loss of 11%.

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Does Target pay a dividend?

Target pays a regular quarterly dividend. It has a long history of paying dividends, having issued 55 years of consecutive dividends since its 1967 initial public offering (IPO). Its current quarterly dividend is $1.14 per common share.

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How to invest in Target through ETFs

If you don't want to buy individual shares of Target stock, exchange-traded funds (ETFs) are a fantastic option for some investors who want to become part-owners in multiple stocks, including Target stock, without having direct exposure through single shares of the company.

Vanguard Total Stock Market ETF (VTI -0.32%),
Schwab US Dividend Equity ETF(NYSE:SCHD)
iShares Core S&P 500 ETF (NYSE:IVV)
SPDR S&P 500 ETF Trust (SPY -0.39%)

All of these are several options for passive investment in Target.

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Exchange-Traded Fund (ETF)

An exchange-traded fund, or ETF, allows investors to buy many stocks or bonds at once.

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Will Target stock split?

Target stock has split several times in the company's history. These splits include:

A 2-for-1 split on Dec. 1, 1981.
A 2-for-1 split on July 25, 1983.
A 3-for-1 split on July 18, 1996.
A 2-for-1 split on May 1, 1998.
A 2-for-1 split on July 20, 2000.

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The bottom line

Target's position as a top retailer nationwide, its strong underlying profitability, and its robust cash position could all tempt some investors to take a second look at the stock. The company also pays regular dividends, and it has an enviable history of maintaining and raising its dividend in a wide range of market environments.

Slowing growth, increased competition, and challenging consumer spending patterns are dragging on the balance sheet. For investors willing to stay along for the ride during the transition period Target is going through, the ability to receive steady dividend income and invest in a mainstay retailer may make the stock worth a second look.

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Investing in Target FAQ

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About the Author

Rachel Warren is a contributing Motley Fool stock market analyst covering pharmaceuticals, biotechnology, medical devices, information technology, and consumer goods. Prior to The Motley Fool, Rachel was a paralegal and legal administrator. She holds a bachelor’s degree in paralegal studies from Liberty University School of Law.

TMFRachelW

Rachel Warren has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Target and Vanguard Total Stock Market ETF. The Motley Fool has a disclosure policy.

How to Buy Target Stock (TGT)

Key Points

How to buy Target stock

Should you invest in Target?

NYSE: TGT

Key Data Points

Is Target profitable?

Does Target pay a dividend?

How to invest in Target through ETFs

Exchange-Traded Fund (ETF)

Will Target stock split?

The bottom line

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Investing in Target FAQ

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Investing in Target FAQ

How do I invest in Target stock?

Is Target good to invest in?

Is Target a publicly traded stock?

What is the ticker for Target stock?

How to buy Target stock

Should you invest in Target?

Is Target profitable?

Does Target pay a dividend?

Will Target stock split?

The bottom line

Related investing topics

NYSE: TGT

Key Data Points

How to invest in Target through ETFs