Alternatives to Twitch
It's not possible to buy Twitch stock since it is owned by Amazon. However, you can invest in stocks of similar publicly traded companies, such as the following. (Note that if you're looking to invest in an IPO company ahead of its stock market debut, you'll need to be an accredited investor and buy shares through a platform like EquityBee or Linqto.)
1. Amazon
Since Twitch is an Amazon subsidiary, buying shares of Amazon is the most straightforward way to invest in Twitch. In mid-2026, Amazon ranked No. 6 on the list of largest companies by market cap. It generated net sales of almost $717 billion in fiscal year 2025.
According to a Wall Street Journal article in mid-2024, Twitch accounted for less than 0.5% of Amazon's revenue. So, while investing in Amazon makes you an investor in Twitch, make sure you're confident in Amazon and the other businesses it owns, since Twitch barely moves the needle for Amazon's bottom line.
2. Alphabet
Google's parent company, Alphabet, owns YouTube and YouTube Gaming, which is Twitch's main competitor. Like Twitch, YouTube Gaming allows users to stream themselves playing games for fun or competition.
YouTube ad revenue only accounted for 13.66% of Google's revenue in 2024, and it's safe to say that just a small fraction of that came from YouTube Gaming. But if you think Google's overall business is solid, buying shares could offer you exposure to its livestream gaming platform.
3. Tencent Holdings
Tencent Holdings (TCEHY -1.65%) is a Chinese internet and entertainment company whose services are used by more than 1 billion people worldwide. It makes some of the most popular video games on the planet. It's also the owner of Trovo, a livestreaming video platform similar to Twitch.
How to buy stocks similar to Twitch
Here's a step-by-step guide to buying stocks.
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.