Many investors might be unaware that shares of the world's largest travel luggage maker are actually traded on the Hong Kong Stock Exchange. That's where we find Samsonite International S.A. (SEHK:1910), although the company's roots are in fact American and its official headquarters is located in Luxembourg.

That's fitting for a company that makes its money by selling the top brands of luggage we regularly see riding on airport conveyor belts every time we travel. The products are well known but the company isn't necessarily familiar to investors. Let's take a closer look at it.

A well-traveled business

Samsonite is an old company. Founded in the US in 1910, it assumed the Samsonite name in 1965. Over the subsequent decades it acquired and divested numerous assets, and went through several rounds of ownership changes to evolve into the publicly traded entity it is now.

Today, Samsonite is comprised of a sizable collection of brands, some more familiar than others. The top three of these are the eponymous Samsonite line, luxury brand Tumi (which it acquired in 2016), and American Tourister. Collectively, the three are responsible for around 83% of the company's total sales.

On an annual basis, sales have been rising more or less steadily over the years. In the company's fiscal 2018, its revenues came in at just under HK$30 billion (US$3.8 billion), nearly 50% higher than its 2016 revenues. The company also tends to book an annual bottom-line net profit; last year this was almost HK$1.9 billion. Across the past five years, it has fluctuated between HK$1.4 and HK$2.6 billion.

Lost luggage

Rising revenues and dependable profits usually bode well for a company's stock price over the years. However, if we look at Samsonite's we see that it's now trading more than 50% down from its 2018 peak. So what's going on?

For one, there are its Q3 FY 2019 results. The company reported a quarter full of declines in key line items such as net sales and adjusted net income, the latter of which fell a steep 45%. The company attributed this to "economic headwinds" affecting some of its top global markets. It particularly noted South Korea, the US, and the huge B2B segment in China – all of which are suffering.

Samsonite is also impacted by the worsening US-China trade dispute; its products are directly in the line of fire for tariffs from the US side. Considering that the US is a top consumer for the company's product lines, ongoing tensions will probably continue to affect its performance.

Falling short

Finally, there's some difficult recent history behind the share price weakness. In May 2018 an activist hedge fund called Blue Orca Capital began to short Samsonite's shares, an assault that brought other shorts into the fray.

Blue Orca decried the company's "history of mediocrity which included lurching from the precipice of one restructuring to another," as well as its "questionable accounting practices and poor corporate governance." It particularly zeroed in on then-CEO Ramesh Tainwala, whom it said was prone to "dodgy" transactions with his company, and accused him of lying on his resume about academic credentials.

In another pithy yet hurtful blow, it described Samsonite as "a mid-level brand masquerading as a premium luxury player," presumably referring to the upmarket Tumi line. CEO Tainwala's resignation following the short attack apparently didn't quell investor discomfort over the stock. In fact, the short interest in Samsonite has actually grown (in terms of pure share count), per the most recent Securities and Futures Commission data.

Might doesn't make right

For me, there are too many concerns and question marks about Samsonite right now. The US-China trade war might soon subside, and perhaps those key markets will start buying more Samsonite goods. The investors holding short positions might move on to other targets. That's a lot of "mights," however, so for now I'd hold off on investing in Samsonite stock.

A version of this article was written by Eric Volkman and originally appeared on our Fool Asia site. For more coverage like this head over to

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.