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Investing in Automotive Stocks

Updated: Aug. 26, 2021, 10:50 a.m.

The automotive industry is huge and very visible. Nearly everyone knows automotive brands, and most people have an opinion on the best new cars and trucks on the market.

Because of that visibility, automotive stocks have gotten lots of interest from investors for decades and likely will for decades to come. We’ll look more closely at automotive stocks and the best ways to invest in them.

The auto industry is rapidly changing in the current economic climate, especially with the rise of electric cars. Find the latest information in the newsfeed at the end of this article.

A blue 2020 Ford F-150, a full-size pickup truck, is shown towing a trailer

Ford’s F-Series pickups are the best-selling vehicles in the United States and an important profit driver for Ford. Image source: Ford Motor Company.

Top car stocks of 2021

Some of the best-known automotive stocks are:

Automotive company About
Ford Motor Company (NYSE:F) Investors know this automaker as a longtime market leader in pickup trucks and commercial vehicles, with operations all over the world. Ford is now investing in electric and automated vehicles to help it maintain that lead. Ford’s F-Series pickups (shown in the picture below) are the best-selling vehicles in the United States and an important profit driver for Ford.
Ferrari NV (NYSE:RACE) This small Italian automaker is known for its expensive sports cars and many years of racing success. Ferrari’s strong brand and its long waiting list give it great pricing power and luxury-level profit margins.
Tesla (NASDAQ:TSLA) The pioneering maker of “premium electric vehicles” has grown to become the world’s largest automaker by market cap, with strong U.S. sales and a growing international presence. Investors clearly expect great things from CEO Elon Musk and his team.
Stellantis (NYSE: STLA) Formed in 2021 via the merger of Fiat Chrysler and Peugeot, this automaker houses brands including Jeep, Ram, Dodge, Opel, Vauxhall, and Peugeot. It also owns the Fiat, Alfa Romeo, and Maserati brands, and it has strong operations in Europe and South America, as well as the U.S.
Volkswagen (OTC:VWAGY) Volkswagen is one of the best-selling automakers outside the U.S. Its portfolio of brands includes VW as well as the Audi, Porsche, and Bentley luxury brands.

The auto industry

The automotive industry is made up of three core types of companies: automakers (which manufacture cars, trucks, and SUVs, including electric vehicles); suppliers of auto parts (from seats and spark plugs to complex electronic systems and batteries for electric cars), and auto dealer groups.

The auto industry encompasses a variety of company types, including automakers, parts makers and dealers.

The auto industry is accelerated by a variety of company types. The Motley Fool.

How do you evaluate an automotive stock?

Automotive stocks fall into the consumer durables sector. This sector includes companies that make products for consumers that are intended to last for more than a few years, such as washing machines, furniture -- and cars and trucks.

Before investing in automotive stocks, it’s important to understand how economic cycles affect automotive companies and how these companies work to maximize profits and stay competitive during good and bad economic times.

Understand the auto sales cycle

Automakers and their suppliers are cyclical stocks, meaning their profits rise and fall with consumer confidence. It’s easy to see why. When businesses and consumers are worried about the economy, they postpone buying new vehicles.

Auto sales’ cyclicality matters to investors because:

  • Automakers have high fixed costs, including their factories, tooling, logistics networks, and labor contracts. These bills have to be paid no matter how many cars get sold.
  • Automakers and suppliers also need to spend a lot on product development to make sure they have a steady stream of competitive new products.
  • High costs and steady spending mean that profit margins in the automotive industry tend to be low, even during good economic times.
  • When sales slump, as in a recession, automotive companies’ profits fall sharply -- putting future product spending and future competitiveness at risk.

Cash reserve

Most automotive companies cut future product spending sharply during the 2008-2009 recession. The few that didn’t, including Ford and Hyundai, had fresh products in their showrooms when the recovery began and were able to gain market share.

That was an important lesson for the industry. Now most global automakers have substantial cash hoards -- $20 billion is common -- to keep future product efforts running through the next recession, whenever it arrives.

Many automotive companies also pay dividends to their shareholders. Some automakers plan to use their cash reserves to continue to pay dividends during a recession, but, during the COVID-19 pandemic, both Ford and General Motors (NYSE: GM) suspended their dividends to conserve cash. Analysts expect both will resume payouts soon, hopefully in 2021.


Generally speaking, the automaker with the newest products will get the highest prices and the best profits. Automakers must constantly invest to be sure they have a steady flow of new products in their pipeline.

Nowadays, virtually all automakers and many parts suppliers are also making big investments in future technologies such as electric vehicles and autonomous driving systems. Most experts believe those technologies will be necessary for automakers if they are to stay competitive in the not-too-distant future.

Electric vehicles

Some exciting opportunities in the next few years will involve manufacturers of electric vehicles. Electric vehicles (EVs) are new and different, and most analysts expect them to largely displace internal-combustion vehicles over time.

Electric-vehicle companies might see high growth, which is also exciting for investors. But it’s important to remember that the processes involved in developing and manufacturing electric vehicles aren’t all that different from those used by makers of traditional internal-combustion vehicles. That means electric-vehicle manufacturers face high costs just like traditional automakers.

It’s also important to remember that all of the major traditional automakers are introducing electric vehicles of their own, and the competition in this segment of the market will eventually become fierce.

COVID-19 and the car industry

Car companies were hit hard by the coronavirus pandemic in the first half of 2020. Most car factories around the world were shut down for several weeks during that period, and many dealers ran short of popular models. By the end of June 2020, most factories had reopened with new rules and equipment to protect workers from the virus, but 2020 sales remained sluggish compared to 2019 for most traditional automakers.

We should have seen a rebound in 2021, but automakers are now dealing with supply chain issues and a shortage in silicon chips stemming from the pandemic. At this point, it appears likely that production won’t normalize until 2022.

How do you understand automotive companies’ financial statements?

For the most part, automotive companies’ financial statements aren’t too hard to decipher. Here are three things to know:

  1. Auto investors tend to look at operating income, or EBIT (earnings before interest and taxes), as well as operating or EBIT margins (calculated by dividing profits by total revenue), to track an automotive company’s financial performance. These include the direct costs of manufacturing and shipping vehicles, as well as research and development expenses (which can be very high in the automotive industry), while excluding interest costs and taxes less directly related to the company’s ongoing performance.
  2. Automakers will often provide adjusted figures that exclude the impact of one-time charges and gains such as write-offs and tax windfalls, which are useful for understanding the underlying performance of the business. (Note that one-time charges and gains can be important, too.)
  3. Many automakers have subsidiaries that are finance companies, providing loans and leases to customers and dealers. They can make automotive financial statements confusing for investors. To help, most automakers provide debt and cash flow figures specific to their core automaking businesses, often called “automotive” or “industrial” numbers. You can use those to understand a car company’s debt and for comparisons between automakers.

Auto has been a SPAC hotbed

There are a lot more public automotive companies now than there were two years ago because a lot of EV startups and suppliers have gone public via special purpose acquisition companies (SPACs). These tend to be younger companies that are often years away from profitability, but many have captured the eye of investors, and some tend to trade at a premium compared to traditional automakers.

The electrification of the auto industry is a revolution, and some of these startups will likely grow to be major players. But, given the number of companies out there, and the success incumbents such as Volkswagen and GM have had building out their EV credentials, investors should be cautious when considering these SPACs.

Are automotive stocks for you?

Automotive stocks can be important contributors to your investment portfolio. And, because they rise and fall with consumer confidence, they can be useful indicators that economic trouble -- or a recovery -- may be on the way.

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