Investing in Automotive Stocks

Updated: Oct. 5, 2020, 2:51 p.m.

The automotive industry is huge and very visible. Nearly everyone can recall a long list of automotive brands, and nearly everyone has an opinion on the best new cars and trucks on the market.

Because of that visibility, car stocks have drawn great interest from investors for decades, and likely will for decades to come. Below, we’ll look more closely at automotive stocks and how best to invest in them.

The Latest

The auto industry is rapidly changing in the current economic climate. Find the latest information in the newsfeed at the end of this article.

Icon person with chart

Top car stocks of 2020

The best-known automotive stocks include the following:

Automotive company About
Ford Motor Company (NYSE:F) Investors know this automaker as a longtime market leader in pickup trucks and commercial vehicles, with operations all over the world. Ford is now investing in electric and automated vehicles to help it maintain that lead. Ford’s F-Series pickups (shown in the picture below) are the best-selling vehicles in the United States and an important profit driver for Ford.
Ferrari NV (NYSE:RACE) This small Italian automaker is known for its expensive sports cars and many years of racing success. Ferrari’s strong brand and its long waiting list give it great pricing power and luxury-level profit margins.
Tesla (NASDAQ:TSLA) The pioneering maker of “premium electric vehicles” has matured, with a steady business in the U.S. and growing sales in Europe and China. It isn’t yet consistently profitable, but investors expect great things as electric vehicle sales grow.
Fiat Chrysler Automobiles (NYSE:FCAU) This automaker is best known for its Jeep SUV and Ram pickup brands as well as its Dodge muscle cars. It also owns the Fiat, Alfa Romeo, and Maserati brands and has big operations in Europe and South America as well as the U.S.
Volkswagen (OTC:VWAGY) Volkswagen is the best-selling automaker in Europe and China. Its portfolio of brands includes VW as well as the Audi, Porsche, and Bentley luxury brands.
A blue 2020 Ford F-150, a full-size pickup truck, is shown towing a trailer

Ford’s F-Series pickups are the best-selling vehicles in the United States and an important profit driver for Ford. Image source: Ford Motor Company.

The auto industry

You’ll find the following types of stocks within the automotive industry group:

  • Automakers, which manufacture cars, trucks, and SUVs, including electric vehicles
  • Suppliers of auto parts, from seats and spark plugs to complex electronic systems and batteries for electric cars
  • Tire companies
  • Auto dealer groups

How do you evaluate an automotive stock?

Automotive stocks fall into the consumer durables sector. This sector includes companies that make products for consumers that are intended to last for more than a few years, like washing machines, furniture -- and cars and trucks.

Before investing in automotive stocks, it’s important to understand how economic cycles affect automotive companies and how these companies work to maximize profits and stay competitive during good and bad economic times.

Understand the auto sales cycle

Automakers and their suppliers are cyclical stocks, meaning that their profits rise and fall with consumer confidence. It’s easy to see why: When businesses and consumers are worried about the economy, they postpone buying new vehicles.

Auto sales’ cyclicality matters to investors because:

  • Automakers have high fixed costs, including their factories, tooling, logistics networks, and labor contracts. These bills have to be paid no matter how many cars get sold.
  • Automakers and suppliers also need to spend a lot on product development to ensure that they have a steady stream of competitive new products.
  • High costs and steady spending mean that profit margins in the automotive industry tend to be low, even during good economic times.
  • When sales slump, as in a recession, automotive companies’ profits fall sharply -- putting future-product spending and the companies’ future competitiveness at risk.

Cash reserve

Most automotive companies cut future-product spending sharply during the 2008-2009 recession. The few that didn’t, including Ford and Hyundai, had fresh products in their showrooms when the recovery began and were able to gain market share.

That was an important lesson for the industry. Now most global automakers have substantial cash hoards -- $20 billion is common -- to keep future-product efforts running through the next recession, whenever it arrives.

Many automotive companies also pay dividends to their shareholders. Some automakers have said that they will use their cash reserves to continue to pay dividends during a recession.


Generally speaking, the automaker with the newest products will get the highest prices and the best profits. Automakers must invest constantly to ensure that they have a steady flow of new products in their pipelines.

Nowadays, automakers and parts suppliers are also making big investments in future technologies like electric vehicles and autonomous driving systems. Most experts believe that those technologies will be necessary for automakers if they are to stay competitive in the not-too-distant future.

Electric vehicles

It’s possible that some of the most exciting opportunities of the next few years will involve manufacturers of electric vehicles. Electric vehicles are new and different, and most analysts expect them to largely displace internal-combustion vehicles over time.

Electric vehicle companies might see high growth, which is exciting for investors. But it’s important to remember that the processes involved in developing and manufacturing electric vehicles aren’t all that different from those used by makers of traditional internal-combustion vehicles. That means electric vehicle makers face high costs just like traditional automakers.

It’s also important to remember that all the traditional automakers are introducing electric vehicles of their own, and the competition in this segment of the market will be fierce in time.

How do you understand automotive companies’ financial statements?

For the most part, automotive companies’ financial statements aren’t too hard to decipher. Here are three things to know:

  • Auto investors tend to look at operating income, or EBIT (earnings before interest and tax), as well as operating or EBIT margins (calculated by dividing profits by total revenue), to track an automotive company’s financial performance over time. These include the direct costs of manufacturing and shipping vehicles as well as research and development expenses (which can be very high in the automotive industry) while excluding interest costs and taxes less directly related to the company’s ongoing performance.
  • Often automakers will provide adjusted figures that exclude the impact of one-time charges and gains like write-offs and tax windfalls; those are useful for understanding the underlying performance of the business. (Note that one-time charges and gains can be important, too.)
  • Many automakers have subsidiaries that are finance companies, providing loans and leases to customers and dealers. They’re generally quite profitable, but they can make automotive financial statements confusing for investors. To help, most automakers provide debt and cash flow figures specific to their core automaking businesses, often called “automotive” or “industrial” numbers. You can use those to understand a company’s debt, and for comparisons between automakers.

Are automotive stocks for you?

Automotive stocks can be important contributors to your investment portfolio. Because they rise and fall with consumer confidence, they can be useful indicators that economic trouble -- or a recovery -- may be on the way.

Recent articles


Why Tesla Stock Jumped Sharply on Tuesday

Investors are piling into the stock as the Trump administration begins a transition to President-elect Joe Biden.


Why Ford Stock Is Roaring Higher Today

Good news on costs, a new CMO, and positive economic signs are all bullish for the Blue Oval.

grumpy senior man

Why Do Baby Boomers Hate Tesla?

Older investors have a clear aversion to the electric car company that younger investors don't.

Upward arrow made up of fluttering $50 and $100 bills

Tesla Stock Could Surge 104% to $1,000, According to This Analyst

Is he right?

Tesla Model 3 IS Tesla

Why Tesla Stock Jumped 7% Early Today

Wedbush just said the automaker's stock is worth $1,000. Or did it?

red-tesla-model-s source-tsla

California Declares Tesla an "Essential" Business in New Coronavirus Lockdown

The declaration avoids clashes with Elon Musk, who defied the order last time.


Tesla Stock Hits $500: Buy, Sell, or Hold?

Is it time for Tesla shareholders to take their profits after watching shares soar nearly 600% over the past year? This analyst's answer may surprise you.


Why Tesla Stock Is Up Again Today

Shares have risen a total of 22% this week.


General Motors Goes Even Bigger on Electric Vehicles, Planning $27 Billion in Spending

GM now plans to bring 30 EVs to market over the next five years, some sooner than expected.


Tesla Stock: Headed to $540 on Recurring Software Revenue?

The automaker is quietly building a massive and lucrative software business.