Meta Platforms (META +6.16%) has invested significant resources in artificial intelligence as well, but most of that funding has gone toward recommendation AI, the algorithms that determine the content served to users on Facebook and Instagram.
The company's first LLM was LLaMa, an open-source large language model. Though LLaMa is not a chatbot, it powers Meta's chatbot, Meta AI, which is available across Meta's properties, including Facebook, Instagram, Messenger, and WhatsApp. In April 2026, it launched Muse Spark, a new LLM, which received favorable reviews, and has replaced LLaMa, making the company more competitive in chatbot technology.
Meta AI reached a milestone of more than 1 billion monthly active users in May 2025, and had 1.2 billion as of May 2026.
CEO Mark Zuckerberg sees conversational and generative AI as a huge potential market, and the company plans to continue investing in chatbots and related areas. It's been aggressively hiring AI researchers, and it acquired 49% of Scale AI, a data-labeling specialist, for $14 billion in June. It also plans to significantly ramp up capital expenditures in 2026 to $115 billion-$135 billion.
How to invest in AI chatbots
If you're thinking of buying publicly traded stocks with exposure to chatbots, just follow these steps to make a purchase:
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Benefits and risks of investing in AI chatbot stocks
AI chatbot technology is still in its early stages, but it seems clear from the billions being spent on it by the world's biggest tech companies that this will be a significant computing platform.
There's a wide range of applications for a product like ChatGPT. Its potential to disrupt internet search, a market worth hundreds of billions of dollars, shows the value of AI chat. Let's take a look at some of the benefits and risks of investing in AI chatbot stocks.
Benefits:
- It's a fast-growing industry.
- AI chatbots are a disruptive technology.
- Many of the companies pioneering the technology have been big winners on the stock market.
- Most of these companies enjoy wide profit margins from other businesses.
Risks:
- Running AI chatbots is expensive.
- The technology is not yet generating a profit.
- There could be a bubble forming in AI.
- Chatbots could be a winner-take-all or winner-take-most market.
The bottom line on AI chatbot stocks
While picking a winner is difficult at this point, it makes sense to gain exposure to the technology given its potential. Like any emerging technology, investing in AI chatbots carries some risk, but many of the stocks above are already trading at reasonable valuations. If you're interested in investing in chatbot stocks, another option is to invest in an AI exchange-traded fund (ETF).
In the coming years, AI chatbots are only expected to get better, and the software sector plunged earlier in 2026 due to the threat from Claude Cowork and Claude Code, which showed off AI's ability to make custom software.
While we don't know who will be the biggest winners in AI chatbots, the technology is driving the next major transformation in the economy, and it's likely to continue to drive the leading chatbot stocks higher over the long term.
