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How to Build Your Personal Brand as a Real Estate Investor


Jul 14, 2020 by Aly J. Yale

A strong personal brand is critical to building wealth as an investor. Not only can it connect you with new opportunities, partners, and even funding, but it can also make you an expert in your field -- and that means more business (and maybe even additional revenue streams) down the line.

As millionaire investor Cody Sperber recently told me, "If you're not building a personal brand, if you're not taking advantage of social media and becoming a creator instead of a consumer, you're missing out on tremendous income and opportunity."

Don't want to miss out on your chance for more business? Here are four ways to get it:

Get active on social media

A social media presence is non-negotiable. You should be on all the major platforms, including Facebook (NASDAQ: FB), Twitter (NYSE: TWTR), and Instagram, and you should be posting to them on a consistent, reliable basis.

Make sure your posts are authentic and that they reflect your unique character as an investor. You could post:

  • Before and after photos of flipping projects.
  • Livestreams of renovations and rehab projects.
  • Tours of properties you're buying or renting out.
  • Behind-the-scenes looks at your business and employees.
  • Personal content involving you, your family, or your pets.

Don't just post into the void, though. Take the time to respond to followers, interact with other movers and shakers in the industry, and share others' content. These are social platforms after all, so the more social you are about it, the more you stand to gain.

Find a way to educate

Sharing what you've learned with others is the best way to build trust and establish expertise. That might mean starting a weekly podcast, hosting some local seminars, or maybe even setting up some online courses or webinars aimed at newbie investors.

The point? Prove what you know by passing it on. You'll build a loyal following that way, and you can also turn it into an additional revenue stream that just keeps on giving. Get advertisers for that podcast, charge for your seminars, or ask a mentoring fee for more one-on-one education.

Work well with others

You don't have to handle all the branding yourself. In fact, it's actually more effective if it comes from elsewhere. Think of it this way: Who do you think a potential tenant is more willing to trust: you or a past renter? The same goes in business dealings. Would a potential investor be more likely to trust your pitch, or would an endorsement from another colleague or past partner be more powerful?

The truth is real estate is as much a human business as it is a financial one. Invest time into networking, nurturing your professional relationships, and building up strong reviews and a great brand will follow. It also helps your digital exposure, ensuring your social posts, educational courses, and other content gets shared and seen by bigger potential audiences.

Connect with the media

Educational content is one way to show off your expertise. Another? That'd be getting quoted in respectable publications and media outlets. Though many think this requires a costly PR rep, you can actually get your name in some pretty big places all by yourself.

To start, sign up for the sites Help a Reporter Out and Qwoted. Both are designed to help verified reporters find sources for stories they're working on (though Qwoted is more aimed at financial-related content). All you have to do is check the daily source requests, find ones that fit your expertise, and send over your responses. They won't always get used, but if they do, it can mean serious exposure. Reporters from big publications like Bloomberg, The New York Times, Forbes, and more all use these tools to help source articles -- on a regular basis, too.

The bottom line

It's not all about the numbers and that next property. If you really want to create long-term wealth and develop new revenue streams, building a strong personal brand is critical.

Need more inspiration on how to do so? Check out our interviews with successful investors like Cody Sperber, David Wieland, Michael DeGiorgio, and more.

Unfair Advantages: How Real Estate Became a Billionaire Factory

You probably know that real estate has long been the playground for the rich and well connected, and that according to recently published data it’s also been the best performing investment in modern history. And with a set of unfair advantages that are completely unheard of with other investments, it’s no surprise why.

But in 2020 the barriers have come crashing down - and now it’s possible to build REAL wealth through real estate at a fraction of what it used to cost, meaning the unfair advantages are now available to individuals like you.

To get started, we’ve assembled a comprehensive guide that outlines everything you need to know about investing in real estate - and have made it available for FREE today. Simply click here to learn more and access your complimentary copy.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Aly Yale has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Facebook and Twitter. The Motley Fool has a disclosure policy.

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