Advertiser Disclosure

advertising disclaimer
Skip to main content
real estate platforms

What the First Month of 2020 Says About Proptech

[Updated: Jun 02, 2020] Jan 27, 2020 by Deidre Woollard
Get our 43-Page Guide to Real Estate Investing Today!

Real estate has long been the go-to investment for those looking to build long-term wealth for generations. Let us help you navigate this asset class by signing up for our comprehensive real estate investing guide.

*By submitting your email you consent to us keeping you informed about updates to our website and about other products and services that we think might interest you. You can unsubscribe at any time. Please read our Privacy Statement and Terms & Conditions.

The first month of the year is ending, and already we’ve seen hundreds of millions in venture capital invested in proptech in 2020. The investments come as some of the more well-funded real estate unicorns of 2019 face serious challenges. SoftBank's Vision Fund, which has invested billions of dollars in a variety of real estate start-ups, is seeing many of its investments struggle to scale into profitability.

WeWork has delayed its IPO indefinitely and laid off workers and is divesting itself of some of its investments and acquisitions. Its rival in coworking leases, Knotel, has also started to lay off employees in New York City. Oyo, a hotel brand that has been funded by SoftBank, has started to scale back its global ambitions. Compass, the fast-growing residential real estate brand, has admitted that the goal it set in 2017 to have 20% of the market share in 20 top cities by 2020 has not come to fruition. SoftBank, meanwhile, has moved on, investing $750 million in delivery app goPuff.

All of this could paint a dark picture of how venture capital might view investing in real estate start-ups. Instead, we’ve seen some fairly huge investments from a variety of venture capital firms to start off this year. Let’s take a look at some of the largest proptech investments in 2020 so far:

  • Roofstock, which we've previously mentioned, is a platform for buying and selling turnkey rental properties with or without a tenant in place. It recently raised an additional $50 million and has raised over $133 million so far. The platform has facilitated over $2 billion in transactions and makes its money by charging a percentage on each transaction.
  • Porch, a home improvement marketplace that connects homeowners looking for renovation help with contractors and other specialists, raised $20.6 million in a Series B funding round. Porch is interesting because it's been around since 2013 and has had some ups and downs but steamed ahead in 2019 with some acquisitions in the moving and home services space.
  • Perch, which has now rebranded itself to Orchard, raised $36 million in equity funding. Orchard is part of a larger group of start-ups that are catering to issues facing homeowners who want to move but need to sell their home first. Orchard offers a set price for the home and buys it if it doesn't sell within 90 days. In that way, Orchard has some similarities with a few of the iBuyer platforms, but it also has a title business and is focused on creating more of an overall platform.
  • Commercial Real Estate Exchange Inc. (aka Crexi) is a commercial real estate marketplace that recently announced a $30 million Series B funding round. Crexi launched in 2016 and has helped buyers, sellers, and brokers to transact business on over 150,000 commercial listings totaling more than $700 billion for far. Crexi is a search platform but also conducts CRE auctions and has a partnership with the National Association of Realtors.
  • A company that was started after the devastating California fires in 2017, Homebound, picked up $35 million in funding. Homebound caters to those who are building new homes, using technology to automate and streamline the process. Homebound brings together financing, architecture and design, and construction all in a single process.

Money follows platforms

These are just some of the announcements in January. There were many other smaller funding rounds in real estate. While each of these investments caters to a different segment of the market, they share a similarity -- they are all building platforms or marketplaces designed to scale and speed up the connections that happen in real estate, from building and renovation to purchasing.

Several years ago, much of the investment from venture capital was directed toward apps that helped residential buyers search for properties. Now venture capital is looking to solve deeper problems in various aspects of the real estate experience. This is a sign that investment in the space is maturing and delving into deeper niches.

Tackling what could be real estate's biggest issue

Storms, fires, and other aspects of climate change have a huge impact on real estate. One of real estate's largest venture capital firms, Fifth Wall, has created a $200 million carbon impact fund to support companies that help real estate reduce its carbon footprint. The fund will help address issues such as preparing buildings to be more climate-resilient as well as dealing with construction waste and other parts of real estate that contribute to greenhouse gases. Fifth Wall is backed by Lennar (NYSE: LEN), PulteGroup (NYSE: PHM), and other major firms in the real estate space.

The Millionacres bottom line

Proptech funding is off to a fast start this year. A still-growing economy led to strong housing starts and existing home sales at the end of 2019. Commercial real estate is seeing growth both in multifamily and industrial real estate. All of this activity is inspiring new start-ups and fueling growth in maturing companies. If some of venture capital's biggest bets in proptech continue to show signs of weakness, there may be some slowdown in investing, but for now, it looks like it is full steam ahead.

Got $1,000? The 10 Top Investments We’d Make Right Now

Our team of analysts agrees. These 10 real estate plays are the best ways to invest in real estate right now. By signing up to be a member of Real Estate Winners, you’ll get access to our 10 best ideas and new investment ideas every month.

Find out how you can get started with Real Estate Winners by clicking here.

Deidre Woollard has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.