Lyft Is Ditching This Lyft Pink Membership Benefit

Lyft is a rideshare company many people use for transportation. The company's paid subscription service, Lyft Pink, provides valuable perks to frequent riders. If you subscribe to this service, you'll want to know about upcoming program changes that impact your membership to decide if it's worth hanging on to.

The following Lyft Pink benefit will be no more after June 30

Currently, Lyft Pink members get roadside assistance as a subscription benefit. Users can use this coverage for services like towing, jump-starting, fuel delivery, and car lockout. Subscribers can also get reimbursed for a single-day car rental, home lockout services costing up to $150, and a battery replacement credit of up to $25 once per year.

However, this coverage will no longer be available to subscribers after June 30, 2023. If you've been using Lyft's roadside assistance, you'll want to be aware of this benefit change. While a Lyft Pink subscription still offers plenty of benefits, your subscription is now less valuable, so you'll want to determine if the $9.99 monthly or $99 yearly cost is still worthwhile.

But subscribers still get this notable perk: Lyft Pink gives riders a 5% discount on Standard Lyft rides. This discount can be stacked with ride credits and coupons for greater savings. For frequent riders, a discount like this can be a win for their personal finances.

It's worth mentioning this because Uber One subscribers recently lost their 5% ride discount. Now Uber One members can earn 6% Uber Cash on eligible rides instead. Uber Cash can be used for Uber and Uber Eats expenses. Since Lyft still provides a 5% discount on Standard Lyft rides, some rideshare users may prefer a Lyft Pink membership over an Uber One subscription.

You can get affordable roadside assistance elsewhere

If you like having roadside assistance coverage for those unexpected moments on the road, there are other ways to get affordable coverage. Here are a few options to consider:

• Add coverage to your car insurance policy: Many car insurance companies allow customers to add roadside assistance coverage to their insurance policy. Check with your insurer to see what's included and how much it costs to add coverage.
• Purchase an AAA membership: AAA offers roadside assistance coverage for a yearly cost. Members can also get discounts at restaurants, hotels, amusement parks, movie theaters, and more. These extra benefits may be worthwhile if you're looking for additional ways to save money to keep more cash in your checking account.
• Get coverage from your credit card company: Some of the best credit cards include roadside assistance as a cardholder benefit. Review your credit card benefits guide to see if this valuable perk is included with your card.

Stay on top of your subscription benefits

This is a reminder of the importance of regularly reviewing all membership and subscription benefits that you pay for to ensure you're getting good value for your money. It's also worthwhile to be aware of benefit changes to decide if the membership is an expense you want to continue paying for or if it's time to eliminate it to free up room in your budget for other costs.