Dixons Retail

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DXNS
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Dixons ended a five-year experiment as DSG International in September 2010. The owner of electrical retailers Currys, PC World, Dixons.co.uk and Pixmania admitted the DSG name had been unable to resonate strongly with suppliers, the market, and staff. It started out as Dixons in 1937 when Charles Kalms picked the name out of the telephone book for his first photographic studio on Southend high street.

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