CEO Lachlan Murdoch is calling it a billion-dollar opportunity, but that's only about half of what could be in the cards.
News & Analysis: Fox Corporation
Comcast had a chance to pull ahead in the AVOD market, but not enough of the right consumers are responding.
Advertisements delivered via streaming platforms are far more effective than conventional cable's scattershot ad approach.
This year accelerates a major shakeup for the video entertainment business, even if it was spurred by the coronavirus pandemic.
Consumers are starting to test drive ad-supported alternatives in a big way, and liking them enough to ditch paid services.
The streaming ad industry has come up with some very cool tools in very short order.
How much is too much in AVOD?
There's value in AVOD and Fox Corp. didn't want to miss out on the growth opportunity.
Investors cheered the media gaint's fiscal third-quarter earnings report.
If the economic slowdown continues, ViacomCBS, Fox, and Eros International could see revenue fall from reduced ad spending and lower subscriber growth.