At the Baselworld expo, Swiss watchmakers like LVMH's Tag Heuer and Swatch Group's Tissot talked a big game with their smartwatch ambitions, though neither will truly compete with the Apple Watch.
News & Analysis: Swatch
Swatch just beat Apple to the punch in mobile payments in China, but does it matter?
Understanding the companies that will be most likely to suffer from this trend is the key to potentially profiting from this coming sea change.
Luxury watchmakers are engaging in a quiet war to get their names associated with some of the biggest sporting events in the world as they try to connect with the growing population of affluent sports fans.
Some believe watches are a thing of the past thanks to smartphones, but these two watch companies could present a keen buying opportunity for investors.
Dominion Diamonds, formerly the Harry Winston Diamond company, sold its luxury retail division and is now a pure mining company. Without its star segment, though, the company shines a little less bright.
The precious metals company completes the divestment of its jewelry and watch unit to Swatch.
The watchmaker's bottom line sees a 26% year-over-year rise; the company will increase its dividend.
But at the right price, which is why these global names are going on my watchlist.