As the two ad tech companies take steps toward merging, Telaria's connected TV revenue jumped to half of total sales and Rubicon's top line beat analyst expectations.
News & Analysis: The Rubicon Project
This company is the best way for investors to profit from the rise of streaming TV -- and it's not Netflix, Roku, or The Trade Desk.
The sector posted its best returns in over a decade.
Telaria's combining with The Rubicon Project will create "the Trade Desk of the supply side," one analyst believes.
These two smaller players will combine to form the world's largest sell-side advertising platform.
A merger of these two companies will create the world's largest sell-side programmatic platform.
By forming a single sell-side platform, the two programmatic advertising companies believe they can accelerate growth in CTV and boost profitability.
RUBI earnings call for the period ending September 30, 2019.
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Solid revenue and earnings growth outpaced analyst expectations.