Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, specialty coffee company Green Mountain Coffee Roasters
With that in mind, let's take a closer look at Green Mountain's business and see what CAPS investors are saying about the stock right now.
Green Mountain facts
|Headquarters (Founded)||Waterbury, Vt. (1981)|
|Market Cap||$6.86 billion|
|Trailing-12-Month Revenue||$2.65 billion|
|Management||CEO Lawrence Blanford (since 2007)
CFO Frances Rathke (since 2003)
|Return on Capital (Average, Past 3 Years)||14.2%|
|Cash/Debt||$13 million / $593 million|
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 36% of the 1,393 members who have rated Green Mountain believe the stock will underperform the S&P 500 going forward. These bears include fellow Fool Rich Duprey (TMFCop), who is ranked in the top 10% of our community, and bignort2001.
Just last month, Rich touched on tailwinds still working against Green Mountain: "Even though the stock has fallen precipitously ... [Green Mountain] has much further to fall as competitive pressures percolate to the top and its patent protections leave it tasting like day old joe."
In fact, Green Mountain still sports a lofty P/E of 34. That represents a premium to peers like Kraft (20), Sara Lee (13), and Starbucks (27).
CAPS member bignort2001 elaborates on the Green Mountain bear case:
The company is about to lose its [K-Cups patents], and is a specialty player in a market that doesn't have a large upside. Lots of people drink coffee, but very few can afford, or desire to, [own] the machine and all the cups required. Add in pressures from other companies making the cups and Green Mountain Coffee will continue to struggle.
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Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Motley Fool newsletter services have recommended buying shares of Green Mountain and Starbucks, as well as creating a lurking gator position in Green Mountain. The Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days.