15 Ways to Score Repeat Guests at Your Vacation Rental

Owning a vacation rental isn't without risk, and the last thing you want is for your property to sit vacant for too long. But if you do a good job of snagging repeat visitors, you'll be more likely to wind up happy with your profits. Here's how to entice guests to keep coming back.

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The quicker you are to respond to emails or inquiries from guests, the better their experience is apt to be. In fact, even if something goes wrong during a guest's stay, a speedy response could not only fix the situation but also inspire that guest to return.

The more comfortable your rental is, the more likely guests will be to come back. To that end, make sure your sheets are comfortable, your towels are soft, your couches are roomy, and your toiletries are of decent quality.

ALSO READ: 7 Ways to Increase Your Vacation Rental Property's Appeal

It may not be possible to greet your guests when they arrive at your rental home. But if you live locally, that personal touch could really go a long way and inspire guests to visit more than once.

ALSO READ: 3 Reasons Vacation Rentals Will Be Big in 2022

Some vacation property owners take the approach that no news is good news. But you may want to be proactive and reach out to your guests to make sure all is okay. That added step could set you apart from other hosts and score you more repeat business.

In this day and age, all it takes is a sloppy cleaning job to turn guests off. On the other hand, if your rental is spotless, that alone could be a selling point that inspires guests to keep coming back.

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Giving your guests the royal treatment could lead to repeat bookings. It pays to consider welcoming your guests with a bottle of wine or some local produce waiting in the fridge.

If you price your vacation home competitively, you're likely to draw in repeat guests by virtue of that alone. Do some research to see how much comparable properties in your area charge and develop a price point that offers guests value while allowing you to profit.

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Everyone likes to snag a discount here and there. If you can shave a little money off the cost of a stay for guests who have been to your rental before, you might entice repeat business by virtue of those incentives.

The more versatile you bill your home as being, the more likely you'll be to have guests return to it. Talk up its proximity to hiking trails in the fall and highlight local holiday festivals in the winter, so guests are inspired to visit during different seasons.

ALSO READ: How to Make the Most of Your Rental Property This Holiday Season

Just because your home is seasonal in nature doesn't mean guests won't want to come back during the off-season. But you'll need to make sure your home is equipped for that. You might get repeat guests for a beach house or lake house during the winter, for example, if you invest in insulation and heating.

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As a vacation property owner, the last thing you want is vacancies because those can translate to lost revenue. But it does pay to offer a reasonably flexible cancellation policy, especially if you want to drum up repeat business.

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Vacation properties often have early check-out times, and that's common practice. But if you don't have new guests coming in later in the day, allow your current guests to hang out for a few extra hours. That alone could drive them to book again.

Many pet owners struggle to find care for their pets while they're away. Allowing pets at your rental could be a huge selling point that inspires repeat visits.

ALSO READ: Here's How Pet Insurance Has Saved Me Loads of Money

People tend to want to mix things up when they go on vacation. If you keep updating your home with new features, former guests are more likely to get excited about the idea of returning.

Sending guests a thank you note after they check out could go a long way toward building goodwill. The result? More repeat business for you.

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Repeat business could really help your bottom line as a vacation rental owner. Follow these tips, and you may be surprised at how eager your guests are to come back for more.

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