- Ascent Authors
- Justin Guinn
Justin Guinn
TheContentChef
NUMBER OF PUBLICATIONS: 36 | LAST PUBLISH DATE: 05-18-2022
Summary
Experienced content leader empowering businesses of all sizes to employ the strategies and technologies needed to generate growth and sustain success. Always excited to analyze trends, conduct interviews, and dig into the data to build helpful content for readers across industries and disciplines. My work has been cited in notable publications like The New York Times, Forbes, CNN, and TIME Magazine. I’ve also been featured on numerous market/industry-specific blogs such as Groupon’s merchant blog and Yelp’s business center blog.
Justin's Recent Articles
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A Small Business Guide to Third-Party Logistics
May 18, 2022
Third-party logistics is about getting your products to customers using a third-party to complete fulfillment. Here are three specific types of 3PL providers.
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SKUs Explained: What They Are and Why Your Business Needs Them
May 18, 2022
SKUs are bar codes labeled on the packaging that contain critical product information for retailers. Here are three use cases to highlight the importance of …
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A Beginner’s Guide to 7 Types of Inventories
May 18, 2022
When it comes to operational optimization, understanding your inventory can lead to improved inventory control. Here we outline the seven types of inventories.
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A Small Business Guide to Days Inventory Outstanding
May 18, 2022
Days inventory outstanding (DIO) is a metric that tells you how fast your business turns over inventory. Learn how to calculate DIO to improve performance.
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Dead Stock: What You Need to Know About Inventory That Just Won’t Go
May 18, 2022
Sometimes you run into a product that doesn't sell and it turns into dead stock in your inventory. Here are five strategies to mitigate it …
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How to Calculate Inventory Turnover Ratio for Your Small Business
May 18, 2022
Inventory management is a critical business operation that directly impacts sales, costs, and finances. The Ascent takes an in-depth look at this.
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Your Ultimate Guide to Creating a Marketing Plan
May 18, 2022
You’ve got big ideas for marketing your small business, but how are you going to achieve them? Learn how to successfully articulate your marketing plan.
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7 Benefits of Marketing Automation that Boost Campaign Performance
May 18, 2022
Marketing automation allows you to launch, manage, and optimize campaigns across many businesses. The Ascent covers the benefits of marketing automation.
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How Your Small Business Can Go Paperless
May 18, 2022
Going paperless is a move that will positively impact your business. The Ascent covers 5 steps to help you go paperless.
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3 Document Management Best Practices to Boost Your Business Efficiency
May 18, 2022
Learn how to implement a proper document management system to increase efficiency and security. The Ascent goes through document management best practices.
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The 7-Step Plan for Physical Inventory You Can Count On
May 18, 2022
Physical inventory counting makes sure your business has an accurate count of inventory. Here are seven strategies to help you count inventory effectively.
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A Small Business Guide to NFC Payments
May 18, 2022
NFC payments are wireless transactions that can be made using your mobile phone or an embedded NFC chip. Here's why retailers should accept NFC payments.
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The 7 Best Restaurant POS Systems
May 18, 2022
There are many restaurant POS systems on the market, but which one should you choose? Here's what to look for and a list of the …
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A Small Business Guide to E-Commerce Optimization
May 18, 2022
E-commerce optimization is designed to improve your site's ability to convert customers. Here are five ways to integrate e-commerce optimization on your site.
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8 Best BigCommerce Alternatives for Building Your Online Store
May 18, 2022
BigCommerce is a powerful tool for building an e-commerce site, but there are choices. Consider one of these BigCommerce alternatives for your e-commerce needs.
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The 7 Best Shopify Alternatives for Your Online Store
May 18, 2022
Shopify offers all you need to launch your online business, but is there a better option? The Ascent outlines 7 Shopify alternatives and their feature …
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A Small Business Guide to Inventory Management
May 18, 2022
Inventory management is essential to squeeze out as much efficiency as possible to save costs. The Ascent goes through inventory management techniques.
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How You Can Start Your Own Online Clothing Store
May 18, 2022
You’re ready to start that online clothing store but your not sure where to start. The Ascents gives you the proven steps to get you …
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How You Can Actually Start an Online Business This Year
May 18, 2022
To launch a successful business, you need to build a strong foundation. The Ascent covers the steps you need to successfully start an online business.
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Product Life Cycle: The Critical Path to Sustaining Business Success
May 18, 2022
A product life cycle analysis empowers small business owners to take action to optimize decision making and maximize earnings. The Ascent takes an in-depth look.
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The 10 Best E-Commerce Website Builders for Your Online Business
May 18, 2022
Planning to launch an online business but not sure which e-commerce platform to go with? The Ascent covers 10 of the best e-commerce website builders.
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How to Create a Website for Your Restaurant
May 18, 2022
It’s never been easier to engage with people searching for your restaurant online. The Ascent gives you some steps to creating your restaurant website.
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The Best Squarespace Alternatives for Your Business
May 18, 2022
Squarespace is a leading CMS platform, but there are several Squarespace alternatives. The Ascent gives you 7 CMS platform options to consider.
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How to Create a CRM Strategy for Your Small Business
May 18, 2022
Creating a successful CRM strategy requires the sales and marketing teams working together. The Ascent highlights the benefits of having a CRM strategy.
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A Small Business Guide to Product Marketing
May 18, 2022
Product marketing is an essential process of marketing that promotes and sells products to customers. The Ascent highlights product marketing best practices.
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The 5 Best Marketing Tools for Small Businesses
May 18, 2022
Marketing tools are essential for a business to succeed, but there are tons of options. The Ascent outlines five marketing tools to help boost your …
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A Small Business Guide to Lead Nurturing
May 18, 2022
A lead nurturing strategy is essential to turn prospects into buyers of your product or service. The Ascent goes through strategies for lead nurturing.
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The 6 Best Free CRM Software Options for Your SMB Needs
May 18, 2022
Navigating through the free CRM platforms can be a challenge in today's competitive market. The Ascent reviews the top free CRMs for your small business.
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The Best Sales Tactics for Your Small Business
May 18, 2022
Sales are like quality employees; there’s never enough of them. The Ascent shares seven sales tactics to boost your small business sales performance.
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A Beginner's Guide to the Conversion Funnel
May 18, 2022
Online businesses can boost sales by understanding the conversion funnel. The Ascent breaks down the steps to create your own funnel for conversions.
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Lead Scoring 101: A Guide for Small Business Owners
May 18, 2022
Lead scoring is a process-driven strategy to boost the quality of leads, empowering businesses to accurately prioritize leads to maximize sales.
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The Best Email Marketing Strategies for Your Small Business
May 18, 2022
Email marketing should be the workhorse communication channel for your business. The Ascent gives you tips to get the most from your email marketing strategy.
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The 10 Best Autoresponder Software for Small Business Email Marketing
May 18, 2022
Autoresponders optimize your email marketing efforts, ensuring contacts are engaged with the right messaging at the right time. The Ascent look at best autoresponder software.
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What Contribution Margin Means to Your Business
May 18, 2022
For small business owners, understanding contribution margin and how to calculate it can optimize decision making. The Ascent takes an in-depth look at this
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How to Manage a Remote Team: A Guide
May 18, 2022
If you're managing a team from home, or just need some guidance, The Ascent gives you tips to get the most from your team while …
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Survey: COVID-19 Impact on Small Businesses
May 18, 2022
The COVID-19 pandemic has thrown companies into deep despair as they fight for survival. In this survey, The Ascent reveals the effects of COVID-19 on …
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We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team. The Motley Fool has a Disclosure Policy. The Author and/or The Motley Fool may have an interest in companies mentioned.