- Ascent Authors
- Paul Dughi
Paul Dughi
pauldughi1
NUMBER OF PUBLICATIONS: 10 | LAST PUBLISH DATE: 05-18-2022
Summary
Paul Dughi is an Emmy Award-winning producer/writer, MBA, and media veteran with more than 30 years experience. He has started multiple digital agencies, worked as VP of technology for a major media group, and has been running enterprise-level TV stations for the past two decades. A nationally-recognized trainer, speaker, and media influencer, he spend his summers broadcasting and following hydroplane racing.
Paul's Recent Articles
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Market Cannibalization: What Is It, How to Avoid It, and Why It’s Sometimes the Right Strategy
May 18, 2022
Market cannibalization is when a business produces a new product, diminishing an existing product. Here we outline the advantages and risks of cannibalization.
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The Small Business Guide to Executive Onboarding
May 18, 2022
Executive onboarding plans involve a lot, not just hiring a qualified person for the job. Here are some best practices that will increase your odds …
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How to Calculate Your Budgeted Cost of Work Scheduled (BCWS)
May 18, 2022
Budgeted cost of work scheduled (BCWS) represents the value of the project during different stages. Learn how to track BCWS to enhance business performance.
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A Beginner’s Guide to the Stage-Gate Process
May 18, 2022
The stage-gate process is designed to catch critical errors before taking products to market. Learn how to use the stage-gate process to prevent costly mistakes.
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The 8 Most Common Reasons Projects Fail (and How to Avoid Them)
May 18, 2022
A good way to prevent your next project from failing is to understand why projects fail in the first place. Here are eight common reasons …
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A Beginner’s Guide to Understanding Royalties
May 18, 2022
Royalties can be applied to products, intellectual property, franchise rights, and technology. Here are the most frequently asked questions about royalties.
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How to Sell an Idea: 9 Strategies That Work
May 18, 2022
During the sales process, selling ideas sets you apart from your biggest competitors. Here are nine ways to sell an idea and successfully land a …
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Create a Quarterly Business Plan in 9 Simple Steps
May 18, 2022
A quarterly business plan helps you assess the performance of your business and make sure you stay on track. Here's how to write your business …
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The Top 10 Small Business Tips to Create Your Quarterly Business Plan
May 18, 2022
As we start the new year, focus your attention on what changes you need to make to your business plan. Here are 10 tips to …
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How Companies Used These 8 Strategies for a Competitive Advantage
May 18, 2022
Finding a competitive advantage will help you stay ahead of the competition. Here are eight competitive advantage examples businesses have used to get an edge.
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