Robert Izquierdo

TMFWryWrite

NUMBER OF PUBLICATIONS: 89 | LAST PUBLISH DATE: 05-18-2022

Summary

Robert “Izzy” Izquierdo possess over 15 years of measurable success building and marketing multi-million dollar software products. Izzy is an expert in the disciplines of Software Product Management and Product Marketing, including digital solutions for Smart TVs, streaming video, ad tech, and global web and mobile platforms.

Robert's Recent Articles

• A Guide to the Marketing Funnel for Your Small Business
  May 18, 2022
  You can improve your customer retention rate by applying funnel marketing strategies to your business. The Ascent covers the stages of the marketing funnel.
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• 5 Ways to Prevent a Man-in-the-Middle Cyberattack
  May 18, 2022
  A man-in-the-middle (MITM) allows a criminal to spy on your online activities and can infiltrate an IT network. Here are the signs to detect a …
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• Security as a Service (SECaaS): A Beginner’s Guide for Small Businesses
  May 18, 2022
  Businesses should implement comprehensive IT security solutions to protect against cyber threats. SECaaS is an affordable solution to protect your business.
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• How to Protect Your Business From Ryuk Ransomware
  May 18, 2022
  Ryuk ransomware can bring your business to a standstill by blocking access to critical data. Protect your organization against ransomware with these five tips.
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• 10 Types of Malware and How to Spot Them
  May 18, 2022
  Cybercrime is easier than ever thanks to the proliferation of computing devices. Here we outline the types of malware that can penetrate and harm your …
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• A Beginner's Guide to EDR Security
  May 18, 2022
  Endpoint detection and response (EDR) involves monitoring your IT systems and data analysis to identify suspicious activity. Here's how EDR security works.
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• A Threat-Hunting Guide for Small Businesses
  May 18, 2022
  Threat hunting is a means of finding attacks that have already penetrated your defenses. Learn to perform effective threat hunting with these three techniques.
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• Gross Pay vs. Net Pay: What’s the Difference?
  May 18, 2022
  The key to understanding how payroll works is knowing the difference between gross pay and net pay. The Ascent goes over the difference between the …
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• A Small Business Guide to Ticketing Systems
  May 18, 2022
  If you have a service component, a ticketing system can help your business stay on top of customer support. Look for these must-have ticketing system …
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• A Beginner’s Guide to the IT Service Catalog
  May 18, 2022
  An IT service catalog consists of a list of services offered to customers and technical components behind each service. Here's how to create an IT …
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• Remote IT Management and Monitoring: An Overview
  May 18, 2022
  Remote IT management monitors all of the organization's IT assets and employees dispersed worldwide. Check out how your small business can benefit from it.
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• Do You Need an IT Department at Your Small Business?
  May 18, 2022
  If your company is spending an increasing amount of time managing tech issues, it's likely time to create an IT department. Here are the benefits …
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• A Beginner’s Guide to IT Operational Analytics
  May 18, 2022
  Operational analytics is the key to uncovering knowledge about your customers and accelerating decision-making. Learn how to start using it in your business.
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• A Small Business Guide to IT Help Desks
  May 18, 2022
  The IT help desk is responsible for resolving any technical issues your business encounters. The Ascent details the benefits of having an IT help desk.
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• A Beginner’s Guide to the Service Desk
  May 18, 2022
  Learn the basics of an IT service desk and how it can help your company scale. The Ascent outlines the benefits and types of service …
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• A Beginner’s Guide to the Self-Service Portal
  May 18, 2022
  A self-service portal helps your customers effectively use your products and services. The Ascent covers the types of self-service portals you can set up.
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• A Small Business Guide to Knowledge Management
  May 18, 2022
  Knowledge management powers your organization by making information easily accessible and applicable to your business. Here are some KM process best practices.
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• A Beginner’s Guide to IT Asset Management
  May 18, 2022
  IT assets move a business toward its goals. Learn how IT asset management enables your small business to make informed decisions about its IT assets.
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• A Beginner’s Guide to the ITIL Framework
  May 18, 2022
  ITIL is intended to support the execution of IT service management of an organization. The Ascent goes through the benefits of the ITIL framework.
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• A Beginner’s Guide to IT Service Management (ITSM)
  May 18, 2022
  The ITSM is framework of delivery that includes planning, building, and deploying an IT team. The Ascent goes through the benefits and processes of ITSM.
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• A Small Business Guide to Configuration Management Database (CMDB)
  May 18, 2022
  CMBD tracks configurable items within a company’s technical assets and across IT systems. The Ascent covers using a CMBD within your business.
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• A Guide to IT Ticketing Systems: Stages, Benefits and More
  May 18, 2022
  IT ticketing systems enable the help desk to assist internal and external customers in a timely manner. The Ascent covers the benefits of using IT …
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• A Beginner’s Guide to ITIL Change Management
  May 18, 2022
  ITIL change management ensures that IT system changes occur with minimal disruption. The Ascent goes through the ITIL change management process.
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• A Beginner’s Guide to Incident Management
  May 18, 2022
  Incident management addresses IT system issues and restores the affected systems. The Ascent covers the five steps in the incident management process.
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• A Beginner’s Guide to ITIL Release Management
  May 18, 2022
  The ITIL release management is process of releasing and deploying processes into the real world. The Ascent discusses the steps for ITIL release management.
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• An Introduction to the ITIL Processes
  May 18, 2022
  ITIL provides a framework to navigate the complexities of technology implementation. The Ascent covers how the ITIL processes can help your organization.
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• 7 Real-World Tips for Anyone Learning to Be a Cashier
  May 18, 2022
  The cashier is an important part of retail operations and should be trained. The Ascent gives you training tips on how to be a good …
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• A Beginner’s Guide to Customer Retention
  May 18, 2022
  No company survives unless it holds onto customers. The Ascent breaks down the best strategies your small business can use for customer retention.
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• A Beginner's Guide to the Customer Life Cycle
  May 18, 2022
  The customer life cycle increases your ability to find new customers and retain them. The Ascent explains the stages in the customer life cycle.
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• How to Create and Use Purchase Orders: A Small Business Guide
  May 18, 2022
  Purchase orders are a necessary part of every business. This handy guide from The Ascent walks you through the steps in the purchase order process.
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• Top 5 Employee Performance Metrics to Track
  May 18, 2022
  Performance metrics help employers measure how well their staff is meeting their goals. The Ascent shares what are the top performance metrics to track.
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• How to Create an Artist Website for Your Work
  May 18, 2022
  The ideal tool for an artist to raise widespread awareness is a website. The Ascent discusses how to painlessly create an artist website.
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• How to Build Your Business' Brand in 5 Steps
  May 18, 2022
  A brand represents how your company and its offerings are presented to the world. The Ascent takes an in-depth look at how to build a …
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• 7 Top Landing Page Examples to Follow
  May 18, 2022
  Landing pages act as both marketing collateral and sales tools. Learn best practices and get inspired by these stellar landing page examples.
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• How to Start Working for Yourself
  May 18, 2022
  Not sure how to start working for yourself? The path to self-employment is only as impossible as you make it. Learn how to make the …
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• The 7 Top CMS Platforms for a Small Business Website
  May 18, 2022
  Every business needs a website in today’s technology-driven world. The Ascent shares the seven best website builders to meet the needs of any business.
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• A Beginner's Guide to Local Marketing Strategy
  May 18, 2022
  Small businesses can exercise many marketing methods to reach customers. The Ascent breaks down key tactical local marketing strategies for small businesses.
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• How to Create a Sales Strategy for Your Small Business
  May 18, 2022
  A sales strategy explains the sales objectives and guidelines your team should follow. In this guide, you'll learn the details and how to create a …
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• How to Create a Pricing Structure
  May 18, 2022
  The pricing structure of your product or service should align with your pricing strategy. Here's how to set up a workable pricing structure for your …
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• How to Build a Stellar Sales Team Within Your Small Business
  May 18, 2022
  Building a successful sales team is an important business element. The Ascent gives you some strategies to get the most out of your sales team.
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• The Most Important Business Metrics to Track
  May 18, 2022
  Businesses use data insights to evaluate and make decisions. The Ascent breaks down the most important business metrics to track for your small business.
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• A Beginner's Guide to Customer Lifetime Value
  May 18, 2022
  The lifetime value of a customer informs key business decisions. The Ascent explains how to calculate and use this important metric.
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• How to Create a Customer Journey Map for Your Small Business
  May 18, 2022
  Customer journey mapping provides insight into how to improve your business for clients. The Ascent shows how you can map your customers' journeys.
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• A Beginner's Guide to Marketing Collateral
  May 18, 2022
  Using marketing collateral is a great way for sales and marketing teams to drive brand interest. Learn how to apply this key component to your …
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• Top 10 Must-Have CRM Features
  May 18, 2022
  Businesses can choose from a vast variety of CRM software. Before committing to one, be sure it includes these must-have CRM features and functions.
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• The Power of Customer Segmentation
  May 18, 2022
  Customer segmentation enables businesses to reach customers with greater efficiency. The Ascent shows you how to create and leverage customer segments.
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• How to Track and Use Your Customer Analytics
  May 18, 2022
  Companies can gain a competitive edge by leveraging customer analytics. The Ascent looks at how you can use your customer analytics to make informed decisions.
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• Best CRM Marketing Strategies and Tools for Your Business
  May 18, 2022
  Successful marketing requires personalization at scale. To conquer this, The Ascent covers the best strategies to effectively use CRM marketing for your business.
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• How to Choose the Right Salesforce Edition for You
  May 18, 2022
  Salesforce offers several versions of its CRM software. The Ascent compares the editions of Salesforce to help you choose the right one for your business.
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• Positioning Strategy: A Guide to Defining Your Business to Customers
  May 18, 2022
  A positioning strategy establishes what your brand represents to customers in the marketplace. The Ascent's strategic guide will help you build one for your business.
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• Your Guide to Sales Management: Strategies and Tips
  May 18, 2022
  Sales management plays an integral role in the growth and development of a business. The Ascent reviews strategies to develop and manage a sales team.
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• How Account Management Can Impact Your Business
  May 18, 2022
  Account management plays a valuable role in business development. The Ascent explores strategies to help you implement a successful account management team.
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• The Importance of Customer Relationship Management (CRM)
  May 18, 2022
  Cultivating a customer relationship management mentality is important for all businesses. The Ascent looks at how to create a CRM strategy for your business.
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• A Beginner's Guide to Inbound Marketing
  May 18, 2022
  Inbound marketing turns traditional marketing on its head to engage customers. Learn about using this powerful tool with our inbound marketing examples.
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• Successful Growth Strategy Examples From Real-World Companies
  May 18, 2022
  If your business is looking to expand, you'll need a growth strategy. Learn from the successful real-world growth strategies of these four market heavyweights.
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• The Pricing Strategy: How to Find the Right Price
  May 18, 2022
  A critical component of any business is your pricing. Learn how to create and apply a pricing strategy to your business.
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• The 5 Steps of the Marketing Research Process
  May 18, 2022
  The Ascent guides you through the steps of the marketing research process to deliver the insights necessary for successful decision making.
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• 5 Strategies for Marketing Your Dental Practice
  May 18, 2022
  Growing a dental practice requires marketing strategies for retaining patients. Learn dental marketing strategies that can help your practice prosper.
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• 7 Key Small Business Marketing Tactics
  May 18, 2022
  Successful small businesses use marketing to attract and nurture customers. The Ascent's guide to small business marketing provides strategies to help you achieve success.
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• How to Create a Small Business Marketing Plan
  May 18, 2022
  Need to create a small business marketing plan with limited budget and resources? Learn how to craft and manage a marketing plan for small business …
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• What are the Four Principles of Marketing?
  May 18, 2022
  The 4 principles of marketing, also called the marketing mix, are a framework for market adoption of products. The Ascent looks at these marketing principles.
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• The 5 Best Employee Scheduling Software Solutions for Small Businesses
  May 18, 2022
  Staying on top of employee scheduling can be a huge challenge. Check out our top picks for employee scheduling software to streamline your scheduling tasks.
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• A Beginner's Guide to the Software Development Life Cycle (SDLC)
  May 18, 2022
  The goal of the software development life cycle (SDLC) process is to effectively create software products. Here are the five phases of the SDLC process.
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• How to Use Jira for Project Management
  May 18, 2022
  Jira is popular project management collaboration software within the IT industry. The Ascent explains how to use Jira for project management.
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• How to Use Asana for Project Management
  May 18, 2022
  Asana is a full-featured project management tool with lots of capabilities. The Ascent goes through how to use Asana for project management
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• Everything You Need to Know About the Scrum Master
  May 18, 2022
  The scrum master details the process for executing a project using agile techniques. The Ascent discusses the roles and responsibilities of a scrum master.
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• A Beginner’s Guide to Project Management Frameworks
  May 18, 2022
  Project managers have a wide selection of project management frameworks to choose from. The Ascent goes through some popular project frameworks.
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• A Beginner’s Guide to Workload Management
  May 18, 2022
  Workload management assigns work to a team that utilizes their skills while maximizing productivity. The Ascent goes through workload management strategies.
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• A Small Business Guide to Agile Ceremonies
  May 18, 2022
  Agile ceremonies help keep the team aligned and focused on delivering customer value. The Ascent goes through the different types of agile ceremonies.
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• A Guide to the Sprint Retrospective
  May 18, 2022
  The sprint retrospective gives project teams a chance to reflect on project deliverables. The Ascent explains how to set up and run a sprint retrospective.
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• The Project Manager's Guide to the Triple Constraint
  May 18, 2022
  The outcome of any project depends on how well you balance time, cost, and scope. The Ascent goes through how to use the triple constraint …
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• How to Effectively Delegate Work
  May 18, 2022
  Delegating work is a key skill to cultivate an effective team. The Ascent goes through techniques on how to delegate work.
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• How to Implement Process Improvements for Your Small Business
  May 18, 2022
  Discover how to raise your company’s effectiveness by learning to implement process improvements. The Ascent gives you the necessary steps to follow.
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• Kanban vs. Scrum: Which is Right for Your Small Business?
  May 18, 2022
  Kanban and scrum are two popular agile project management frameworks. The Ascent explains the differences and how to choose one for your project.
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• How to Create a Project Budget for Your Small Business Projects
  May 18, 2022
  Identifying the right project management budget can help set up your project for success. The Ascent breaks these steps down.
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• The Ultimate Guide to Process Mapping for Small Businesses
  May 18, 2022
  Project managers need process mapping to visually outlined the steps required to complete a workflow. The Ascent breaks these steps down.
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• How to Execute a Gap Analysis
  May 18, 2022
  A gap analysis helps small business owners improve and optimize their business. The Ascent explains how to create one in 5 simple steps.
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• How to Create and Run a Change Management Plan
  May 18, 2022
  All businesses must face change. Here’s how to develop an organizational change management plan to help your company navigate and thrive through its transitions
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• How to Spot and Mitigate Scope Creep
  May 18, 2022
  Every project inevitably deals with expanding scope and thereby increasing the chance of failure. The Ascent walks you through how to resolve scope creep.
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• A Step-By-Step Guide to Marketing Project Management
  May 18, 2022
  Marketing projects are distinctly unique compared to other initiatives. The Ascent guides you through marketing project management to help run your team.
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• How Project Tracking Software Leads to Successful Outcomes
  May 18, 2022
  Manage your projects to stronger results with the right resources. The Ascent shows you how to track projects using project management software tools.
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• A Beginner's Guide to IT Project Management
  May 18, 2022
  Project management for IT includes significant differences to non-technical project management work. Learn what it takes to succeed in IT project management.
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• The Work Breakdown Structure: An Essential Project Management Tool
  May 18, 2022
  When it comes to managing a big project, the work breakdown structure is your map to success. The Ascent takes an in-depth look at this …
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• 5 Ways Heat Maps Help Your Website
  May 18, 2022
  Heat maps can provide critical data analytics on website visitors that can help optimize your site. Here are five advantages of using a heat map …
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• Quote to Cash (QTC): A Beginner’s Guide
  May 18, 2022
  Quote to cash (QTC) is the process from the sales rep's delivery of a quote to the customer's purchase. Here are the seven steps in …
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• How to Set Up a VPN for Small Businesses
  May 18, 2022
  A virtual private network (VPN) allows your business to transact online with privacy and network security. The Ascent shows you the steps to set up …
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• An Introduction to Multihop VPNs
  May 18, 2022
  A multihop VPN offers additional security and privacy by hopping between two or more servers before reaching its destination. Here's why you need a multihop …
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• Taxable Wages: What They Are and How to Calculate Them
  May 18, 2022
  To execute payroll for employees, a business must know how to calculate taxable wages. The Ascent goes through how to calculate taxed wages in this …
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• A Guide to Developing Strong Business Acumen
  May 18, 2022
  Improve your success in the business world with business acumen. The Ascent lists strategies to help you strengthen your business acumen.
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