7 CRM Features of monday.com That Can Help You Build Your Business

by DP Taylor | Published on May 18, 2022

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monday.com is known for its project management functions, but it also serves as a CRM tool. This guide will help you learn the CRM functionality of monday.com and how to use it.

monday.com has earned its reputation as one of the top project management platforms on the market today. It's The Ascent's highest-ranked software platform in that category, in fact.

But the software goes beyond project management into customer relationship management for businesses looking to take their sales teams to the next level. monday.com functions surprisingly well as CRM software -- it's not just a project management platform that has been clumsily jury-rigged into that role.

This guide will break down what CRM features the platform offers, along with other features that could be useful to your business.

The 7 monday.com CRM features that can help with customer management

monday.com is packed with features -- The Ascent scored the software nine out of 10 in this category. Although it’s categorized as a project management tool, the software offers CRM features if you want to adapt it for your sales team’s use. These seven features, in particular, will help you specifically improve sales performance.

1. Lead management

monday.com’s lead management or lead information system is impressive for a project management platform, allowing you to capture the full sales cycle and track your prospects.

You can even automate follow-ups and updates with the sales team, and it’s possible to score your leads so you can prioritize which you should follow up on. Using this software, a sales rep could see that a lead requires follow-up and contact the prospect at the appropriate time.

The monday.com dashboard.

The monday.com dashboard allows you to track all of your leads in one place. Image source: Author

2. Interaction tracking

Following the customer journey is a necessity because timing is everything in sales -- you may not want to close the day after the initial pitch, for example. As a result, you need software that can track interactions so you can take action according to your organization’s customer journey map.

monday.com captures emails, support tickets, live chat, phone calls, meetings, and any other interaction you must know about so you’re prepared when you contact the customer.

3. Team activity

What’s your team up to today? Who’s nailing their sales targets and who’s lagging? You need this information to ensure that everyone’s moving their prospects through the sales cycle. monday.com connects the back office with client-facing team members and automates routine processes to save everyone time, all while providing you with pertinent information on what is happening with your team at all times.

4. Analytics and reporting

Data is invaluable to any business, and that is particularly true for a sales team. monday.com uses incoming CRM data to identify trends and generate reports that you can dive into to determine how you can improve your team. For example, if your team’s revenue is low but has a high conversion rate, you might explore how to increase the number of customer contacts each day or the flow of leads into your organization.

These reports give you a handle on your business so you aren’t left scratching your head if sales start lagging -- and helps you prevent being in that situation to begin with.

5. Dashboard

Dashboards are so important for a sales team, as they show everyone where they stand, where clients are in the sales pipeline, and what the tasks are for the day. monday.com has a highly visual dashboard that will keep everyone on the same page. It will show information like active deals, average deal size, team status overviews, and anything else you want to see as soon as you log in.

6. Automation

monday.com offers automation capabilities that are vital to saving your sales team time so they can focus on developing prospects. You can set up alerts and reminders to ensure that your team is notified when to take action on customers. Specifically, the software offers "automation recipes," which are combinations of triggers and actions you can set up depending on your needs.

For example, if a status changes on a customer (i.e., a certain deadline passes, making it ideal to attempt a close on the customer), it could trigger a notification to someone else to take the appropriate action on that customer.

The monday.com automation setting screen.

The software lets you create your own automation triggers and actions. Image source: Author

7. Mobile app

Your sales team is often on the go, so you need a platform that they can access from anywhere on their mobile phones. The monday.com app is easy to use and allows you to bring up your inbox, workflow, and the day's tasks no matter where you are.

The monday.com app.

The monday.com app shows you tasks that are due and an activity log. Image source: Author

How much does monday.com cost?

Is monday.com free? Unfortunately, no, although they do offer a free trial with no credit card required so you can try it out first.

monday.com pricing is complicated. Its pricing tiers are split into four categories, and those are further broken down based on how many users you're seeking. So how much you pay will vary widely depending on your needs.

You have to buy at least three seats, even if you only need one or two. As a result, the very cheapest option is the Basic plan at $8/seat per month (or at least $24 monthly for three seats). Note that those prices are billed annually.

As a result of this pricing scheme, this platform can get expensive quickly. If you have a sales team of 10 and spring for the Pro version, for example, it would cost you nearly $2,000 since you'd have to pay upfront for the year. However, considering the extra sales you may get from having a more organized team, that might turn out to be a drop in the bucket -- so don’t focus exclusively on price.

Learn more about monday.com’s features

monday.com includes a wide range of features you may find useful beyond CRM tools. Check out the Ascent’s full monday.com review to read about the capabilities of this platform. Here are a few non-CRM features that a salesperson, in particular, might find useful:

  • monday.com integrations: monday.com does well with integrations, providing access to dozens of popular platforms your team is undoubtedly already using, like Outlook, Microsoft Teams, Dropbox, Slack, and Gmail, to name just a few.
  • monday.com marketing project management: The software will help your marketing team do everything from putting together an email marketing campaign to launching a new product. It offers content management tools, campaign tracking, and creative production features, among a host of other marketing-related features.
  • Task schedule: Teams are more efficient when they have a well-defined task list to work from. monday.com keeps task items organized and shows status columns so no one loses track of where they are. There's also a calendar you can share with the team that shows tasks weeks or even months in advance.
  • Time tracking: How is your sales team spending its time? Knowing this can help you make the right adjustments to increase sales revenue. monday.com tracks how much time employees are spending on each task.

If you’re still interested, take a few monday.com tutorials to see if the software looks like the right fit for your business. Then try out a few other CRM or project management software options just to be sure.

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