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Review Updated
Rose Wheeler
By: Rose Wheeler

Our Small Business Expert

Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page.

Wix eCommerce is a great choice for entrepreneurs and small businesses that want to test the e-commerce waters. It's integrated e-commerce features, and you can create a store pretty easily. Whether starting from scratch or expanding your pre-existing Wix site, Wix eCommerce is a reliable store builder.

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4.30 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line: Whether starting from scratch or expanding your pre-existing Wix site, Wix eCommerce is a solid store builder.
  • Ease Of use
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    5.00 stars
    Rating image, 4.50 out of 5 stars.
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    • Live editing and previews
    • Very user friendly
    • Helpful e-commerce features
    • Less backend bandwidth for larger stores
    • Customization limits
    • Limited store growth and scale

An extension of Wix itself, Wix eCommerce throws its hat in the ring as a user-friendly, solidly built e-commerce platform.

Who is Wix eCommerce for?

Wix eCommerce is an easy to use, easy to navigate store builder. It does an excellent job for small businesses, as it is streamlined, intuitively customizable, and pretty much foolproof. That said, it's probably not the best option for larger enterprises, as large stores of inventory can cause back end load lags.

The simple fact is, Wix eCommerce is not designed for a massive conversion funnel or a super high inventory turnover ratio, but is instead developed for solo entrepreneurs and small businesses.

Wix eCommerce's features

Using Wix eCommerce to its full functionality is directly associated with its streamlined and intuitive e-commerce features.

Product differentiators

Before you even list a product, Wix gives you the option of selling something physical, a good that will be shipped, or digital, they also offer digital download or print-on-demand options. Narrowing down product types allows your Wix store to be better optimized, and your offerings better displayed.

Wix eCommerce product editing page with a prompt to select Physical or Digital as your product type.

Adding a new product starts by categorizing its type. Image source: Author

Drag-and-drop build

There's nothing easier than a drag-and-drop builder, and Wix takes that ease to new, intuitive levels. It's impossible to mess up building a product page, and you can even drag to import pictures and videos alike in the media editor.

A placeholder product drawing of a lipstick with a popup option to upload an image or a video.

Showcase your products easily with the image and video uploader. Image source: Author

Abandon cart

If a customer gets far along in the purchase process but then abandons their cart before making a purchase, that inevitably affects your bottom line and customer lifetime value. Recovering those lost potential sales must be an essential part of your sales tactics.

Wix eCommerce has an abandoned cart feature that automatically emails customers who leave items in their cart as a touchpoint to lure them back into your sales pipeline.

Social selling

Wix allows you to integrate with social media platforms to advertise your products. Social media is an ever-increasing important component of sales and a good positioning strategy.

The Facebook and Instagram icons emanate from an illustrated megaphone above text for advertising on Facebook.

Get the word out about your products on social media. Image source: Author


Wix eCommerce has built-in search engine optimization (SEO) tools to help your Wix online store rank higher in search engine results. Sites are mobile-optimized for you as well, and also walk you through important SEO features such as alt text and setting keywords for your pages and your website.

Coupon builder

One of the most helpful and specialized features Wix eCommerce provides is a customized coupon creator for single items, categories, or even entire customer purchase orders.

While other systems may have paid coupon creator extensions, this builder is a standard feature of a Wix eCommerce plan, opening up and streamlining multiple functions of your sales and marketing strategy.

The Wix eCommerce coupon creator screen showing options for creating promo codes including $ Discount, % Discount, Free Shipping, etc.

Create custom coupons en masse or as selected as you like. Image source: Author

Source products externally

Maybe you want to test the e-commerce waters but don't want to create and sell your own products. Wix eCommerce has a unique solution for that: externally sourcing products and selling them through your store.

You can add an extension to source products through an online marketplace and sell them online via dropshippers, meaning you eliminate the creation and overhead costs of selling your own products.

Wix eCommerce “Find Products” section with a gallery on the right and text explaining dropshipments on the left.

Search through dropshipping options and sell virtually on your end. Image source: Author

Wix eCommerce's ease of use

It can't be overstated just how easy Wix eCommerce is to use. The drag-and-drop builder is not only simple to use because it's drag-and-drop, but Wix has fine-tuned the process to be extra intuitive.

You can quickly upload your media, and customizable fields are made clear. The dashboard is straightforward, and navigation makes perfect sense.

You can click through sections and have a clear idea of what needs to be done, thanks to their progress tracker that suggests next steps.

If you prefer to go it a little more alone, you can turn those suggestions off without sacrificing much direction. When building a Wix site, you don't need to have a background in coding or web development.

Even the analytics are easy to see at a glance, as are your tools for client management. You can see when customers are online and also communicate directly with them via your chat function, or you can browse your index of customer history.

Plus, Wix eCommerce has toolbars full of relevant options for various stages of site-building. They aren't confusing and are always directly related to the section you are in.

Wix eCommerce’s product promotion toolbar featuring options to create a coupon, make a promo video, edit SEO and more.

If you are interested in promoting a product, Wix eCommerce has a toolbar for that. Image source: Author

Wix eCommerce's pricing

Wix eCommerce cost is relatively nominal, low enough that it shouldn't affect a break-even analysis. There are three tiers: Basic at $23/month, Unlimited at $27/month, and VIP at $49/month.

All three options give you a connected, unique domain, zero Wix ads, and unlimited bandwidth. When it comes to data storage, your basic plan has 20GB while the VIP goes up to 50GB.

These storage options may not be enough for large enterprises, but they are perfectly suited for small businesses.

Many businesses will opt for the mid-tier pricing because, for not much more, you get almost double the storage, plus some other helpful features such as a logo maker and automatic resizing for sharing across social media channels.

Wix eCommerce's support

Wix has excellent support for online shops and regular websites. First of all, they have a wealth of online resources to address almost any learning curve issue. Additionally, as you build, there are helpful guides and suggestions along the way.

If you have specific questions, their internal customer service team is fast and knowledgeable. You can reach them via live chat, which presents you first with a very user-friendly chatbot that takes in your basic account and issue information and connects you to a representative quite quickly.

They also offer phone support from 8a.m. to 8p.m. EST, Monday through Friday. Whether chatting or speaking directly to a representative, they know their stuff and are happy to help out.

Benefits of Wix eCommerce

Ease of use and peace of mind are some of the most significant benefits of Wix eCommerce. You know going in that building your site is not going to be a frustrating process, and you don't have to hire a developer.

It's a foolproof builder, so you're going to get a working and attractive site every time.

The built-in features make your e-commerce life a little easier, and their legendary support is always on hand to help you out.

Small businesses should love Wix eCommerce

This is an online store builder made for the small business community. Whether you are just starting or you're looking to branch out, Wix eCommerce is a safe bet.

How Wix eCommerce Compares

Mobile Capabilities Fast Loading Speed SEO Free Plans
Wix eCommerce Yes Yes Yes
Volusion Yes Yes Yes
Squarespace Commerce Yes Yes
Weebly eCommerce Yes Yes Yes
Shopify Yes Yes


  • Since Wix sites are hosted on Wix servers, they're optimized for Wix-specific speed, and Wix engineers oversee this. In speed tests, pages appear to load fast, making customers happy and satisfying SEO load speed requirements.

  • All Wix sites come with an SSL (Secure Sockets Layer) certificate that needs to be activated. This tool protects by encrypting audience information and allowing for safe and secure payments.

  • While some systems may sound cheap upfront, you soon find out there are other fees you need to pay, such as for hosting or transaction fees, but Wix eCommerce has none of those.

    Your monthly cost includes everything, and they never charge any additional selling fees. There are occasional third-party apps that may have a charge, but the Wix App store also has plenty of free options available.

Our Small Business Expert