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Wix vs. GoDaddy: Which E-Commerce Platform Is Better?

Jimmy Rodela
By: Jimmy Rodela

Our Small Business Expert

Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page.

Wix and GoDaddy eCommerce are both industry giants with features that can turn your dream online business into reality.

Check what both platforms have to offer as we look into their features, pricing, customer support, etc.

We'll compare both platforms to see which e-commerce software is the best for you.

With one flat rate, GoDaddy eCommerce is designed for quick store-building at the cost of some customization and detail.
Whether starting from scratch or expanding your pre-existing Wix site, Wix eCommerce is a solid store builder.
Best For
Good for tech novice
Good for tech novice
Rating image, 3.70 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.30 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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E-commerce plan is $30/month if paid monthly or $20/month if paid annually

What We Like
  • Super fast to build a site
  • Smart learning and metrics tracking
  • Multi-industry support
  • Live editing and previews
  • Very user friendly
  • Helpful e-commerce features
Could Be Better
  • No direct social media selling
  • Limited customization
  • Limited ability for scale and growth
  • Less backend bandwidth for larger stores
  • Customization limits
  • Limited store growth and scale
Key Features

Analytics with extensive insights into traffic and sales

Many themes, with easy customization

Abandoned cart email notifications


24/7 live chat support

24/7 phone support

Active support via Twitter

Ease of Use

Designed for novices

Simple three-step initial setup

Next Steps

Wix eCommerce vs. GoDaddy eCommerce: An overview

Wix eCommerce is an easy-to-use website builder that lets you sell on multiple platforms. It isn’t a dedicated e-commerce platform like BigCommerce or Shopify, but it has advanced marketing features and payments solutions, and over 500 online store templates.

Although known for its web hosting services, GoDaddy eCommerce offers beginner-friendly features for building your website and getting your store up and running quickly.

Both have their unique features and tools, but as for which one is better for you, that’s what this guide is all about.

Who is Wix eCommerce for?

Wix is perfect for small businesses. Its user-friendly store builder and across-the-board e-commerce content management system (CMS) lets you create and design your website using intuitive, customizable templates and tools.

Because the platform isn’t designed for high inventory turnovers or massive conversion funnels, large enterprises should think twice about using it.

Who is GoDaddy eCommerce for?

If you want to set up an online store fast, then GoDaddy eCommerce is for you.

The platform offers basic e-commerce tools, a marketing suite, and a handful of other features that streamline your e-commerce workflows.

However, its features aren’t as extensive as other platforms. If you plan to create a large online store, check GoDaddy’s list of features first to be sure it can accommodate your needs.

Wix eCommerce vs. GoDaddy eCommerce: Features

Both Wix and GoDaddy have noteworthy e-commerce features. But when choosing an e-commerce website builder, you need to know which platform has more robust features that can set your specific business up for success.

What Wix eCommerce offers

Although Wix is not a dedicated e-commerce platform, it offers intuitive e-commerce features that streamline your store-building process and online business operations.

Use the platform’s built-in templates to create and design professional-looking websites, including landing pages and blogs.

Use the Artificial Design Intelligence (ADI) feature to create a website, or build your store using the Wix Editor.

Wix's editor tool

Customize your online store template using the Wix editor tool. | Image source: Author

Wix has an abandoned cart feature that sends automatic emails to shoppers who leave your store without finishing their purchases. This boosts your e-commerce marketing campaign’s conversion rates.

Other Wix features that improve your e-commerce strategies include fully integrated options for email marketing and automation, various shipping options, plus a feature that lets you source and sell products through your store.

What GoDaddy eCommerce offers

As mentioned previously, GoDaddy’s e-commerce features are not as extensive as its competitors. It offers basic e-commerce capabilities to run a small business.

The GoDaddy website builder comes with several templates you can customize by editing the content and replacing images.

GoDaddy eCommerce's template editor tool

Build your online store using the template editor tools on GoDaddy eCommerce. | Image source: Author

The platform lets you add as many products as you want and show multiple product variations, such as different designs and colors, without setting up product pages individually.

GoDaddy’s e-commerce marketing features include abandoned cart email notifications, automated email campaigns, and a search engine optimization (SEO) feature that reviews your store and adds relevant, and high-value keywords.


Although both are fairly easy to use, Wix wins this round because of its wider template selections, extensive website customization tools, and more in-depth marketing features.

Wix eCommerce vs. GoDaddy eCommerce: Support

The results are catastrophic when e-commerce store owners get poor customer support. It can lead to missed sales, needless website downtimes, etc.

Be mindful of your e-commerce platform’s customer support quality if you want to avoid needless frustrations.

What Wix eCommerce offers

Wix offers customer support through email, phone, their library of online resources, and even a chatbot.

Because Wix is highly intuitive, users typically need less help.

What GoDaddy eCommerce offers

GoDaddy offers live chat and 24/7 phone support.

It also offers online resources such as FAQs, articles, and a community forum where people learn, share ideas, and interact with other users.


This round is a tie. Both Wix and GoDaddy offer reliable customer support services.

Wix eCommerce vs. GoDaddy eCommerce: Ease of use

Ensure your ecommerce platform is easy to use when starting your online business.

With an intuitive platform, you’ll avoid hiring costly web developers since you can make adjustments yourself.

What Wix eCommerce offers

Starting your online store with Wix’s drag-and-drop website builder is easy.

Get your site up and running without any coding skills since most of Wix’s features are easy to understand.

Wix provides a step-by-step guide for building a website -- from uploading your images or logo to style and color palette suggestions.

Wix editor’s color picker

Choose from a wide variety of suggested colors through the Wix editor’s color picker tool. | Image source: Author

With Wix, customizable fields are highlighted. Upload any media with a few clicks, browse through sections, and know what needs work via the progress tracker’s suggestions.

Wix walkthrough guide

This is a walkthrough guide from Wix to help build your website easily. | Image source: Author

Wix’s live editing feature lets you modify site design and elements in real time without needing to take your page offline, and it autosaves your progress.

What GoDaddy eCommerce offers

GoDaddy eCommerce is beginner-friendly and simple to use, letting you build a fully functional online store without complex coding or web development experience.

Start creating your e-commerce website by specifying what you sell, naming your store, and customizing the design, colors, site elements, etc.

Modifying your web page, headers, and menus using the editor tool is easy since GoDaddy provides recommendations on how to use or edit each section.

GoDaddy’s website editor

This is GoDaddy’s website editor’s recommendations. | Image source: Author

GoDaddy lets you choose a theme, color scheme, and font styles, plus it enables website add-ons, such as website messaging and popups.


Wix takes the win in this round.

The platform’s editing functionalities far outweigh GoDaddy's, and it offers a step-by-step tutorial to guide you through your site-building tasks.

Wix eCommerce vs. GoDaddy eCommerce: Pricing

Before choosing a platform, consider your needs, budget, even your e-commerce sales tax, among other things, since they impact your pricing strategy.

What Wix eCommerce offers

Wix’s plans offer three tiers for a business and e-commerce account.

Wix's pricing plans

These are the Wix pricing plans. of Wix. | Source: Wix

While all three of Wix’s pricing plans have almost the same benefits, the Business Unlimited plan offers social media logo files and a professional logo for $50.

The Business VIP plan offers VIP support and priority response, on top of everything offered under the Business Unlimited plan.

What GoDaddy eCommerce offers

GoDaddy’s pricing only has one tier for its e-commerce platform. The other plans are intended for regular websites.

GoDaddy’s pricing plans

These are GoDaddy’s pricing plans. | Image source: Author

GoDaddy’s e-commerce pricing plan is slightly more expensive than other platforms.


Wix takes the win because it provides more pricing options while offering a more robust set of e-commerce features.

Also, Wix’s free plan lets you keep your e-commerce website. With GoDaddy, you’ll lose your site once you stop paying.

Wix eCommerce vs. GoDaddy eCommerce: Integration with other software

Software integrations can enhance your website’s level of customization. Put your e-commerce website on steroids by integrating various apps with unique features.

What Wix eCommerce offers

Wix offers a wealth of integrations through its app market.

Choose from app integrations, such as advanced form builders, print preview, online product marketing, and more, to boost your online store’s functionality.

What GoDaddy eCommerce offers

GoDaddy eCommerce has limited 3rd party integrations. You can connect Google Analytics, your Facebook pixel, and a few other tools.

However, the platform lacks a marketplace with a long list of third-party apps that you can integrate into your store.


Wix is the clear winner. Their app marketplace is teeming with third-party apps to improve the functionality of your e-commerce site. GoDaddy, on the other hand, barely has any third-party app integrations to offer.

Wix eCommerce vs. GoDaddy eCommerce: Accessibility

Web accessibility allows users with disabilities to use your site effectively, and it helps you comply with regulations. If you want to avoid web accessibility-related lawsuits, make your website accessible to persons with disabilities.

What Wix eCommerce offers

Although Wix doesn’t provide a fully accessible website, it does offer built-in accessibility functionalities, such as keyboard navigation and visual indicators.

For instance, Wix lets you automatically set the Document Object Model (DOM) based on the visual order of web page elements and enable advanced settings that allow you to add tabindex and aria-label on your site to optimize for screen readers.

Wix Accessibility Manager pop up

This is the Accessibility Manager pop up on Wix. Image source: Author

What GoDaddy eCommerce offers

GoDaddy doesn’t offer standard web accessibility features for e-commerce websites.

However, you can integrate web manual and automated web accessibility solutions into your GoDaddy online store.


Wix takes the cake since GoDaddy eCommerce doesn’t offer web accessibility features. Plus, Wix provides recommendations to help improve your website’s accessibility.

How They Compare: Wix eCommerce vs. GoDaddy eCommerce

Wix eCommerce GoDaddy eCommerce
Lead scoring Yes Yes
Reporting and analytics Yes Yes
SMS marketing Yes
Blog Yes Yes
Animations Yes
Customer communication Yes Yes
Templates Yes Yes
Tiered e-commerce website pricing Yes
Chatbot support Yes
Built-in web accessibility features Yes

There can only be one winner

Wix wins because it offers far more than GoDaddy in terms of customization and e-commerce functionalities.

If you want to go deeper on your website design and development, then Wix is the better choice with its more extensive range of e-commerce functionalities and app integrations.

GoDaddy eCommerce
For launching an online shop, GoDaddy eCommerce offers a platform with easy setup. Try a 30-day free trial of GoDaddy eCommerce to see if it's right for you.GoDaddy eCommerce
Learn More
Wix eCommerce
Are you considering selling on Wix? Explore your business options with their 14-day money-back guarantee.Wix eCommerce
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Our Small Business Expert