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Get to Know The Blueprint

For the past 25+ years, The Motley Fool has been serving individual investors who are looking to improve their investing results and make their financial lives easier. Today, we launch The Blueprint, where we’ll be applying that same rigor and critical thinking to the world of business and software.

The Blueprint Score
9.8 out of 10

What is the Blueprint Score?

The Blueprint Score is a numerical rating of a product on a 1-10 scale. The four inputs to the total score include evaluating the product based on its ease of use, support, pricing, and key features. You can be sure the Blueprint Score is unbiased and impartial.

How do you review products?

Each product is thoughtfully reviewed by an expert writer, who has experience with and knowledge of that software category. Products are tested individually to ensure the writers have firsthand experience with every product they evaluate.

How often do your Top Picks change?

We’ll review our products every three months, at a minimum. However, we know that landscapes change, and companies roll out new product features and plans often, so we’ll be keeping a watchful eye on any updates and will make sure we keep you informed!

Are your reviews sponsored?

Our reviews are not sponsored or influenced by third parties. Our editorial opinions are our own and are independent from the advertising side of The Blueprint. We may receive compensation from affiliate partners, but it in no way influences our objectivity.

Meet a Few of Our Experts

The Blueprint team of industry professionals has been hand-picked based on their previous experience, their ability to thoughtfully review software and technology products, and their passion for writing jargon-free, easy-to-read content.

Unbiased and Impartial
Dedicated to Your Success
Sheryll Poe

Sheryll Poe

Technology Journalist

Sheryll Poe is a freelance tech and business journalist based in Alexandria, Virginia where she writes about the latest technology and trends in entrepreneurship, hospitality, real estate, retail, travel and more. When not wielding words on behalf of clients, Sheryll enjoys cooking (and eating), watching bad reality television, and traveling the world.

Mary Girsch-Bock

Accounting Specialist

Mary Girsch-Bock is a former accountant and non-profit development specialist who began her freelance career reviewing software and never stopped. Mary estimates she’s written more than 500 reviews, and her writing has appeared in The CPA Practice Advisor, Law Office Computing,, Albuquerque Business, Legal Assistant Today, and Advisor Websites. When not working on the next article or review, Mary spends time working on her first novel in Rio Rancho, New Mexico, where she lives with her family, two dogs, and two birds.

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Kelsie Anderson

HR Software Expert

Kelsie has worked in B2B software for years, and it's one of her favorite topics to nerd out over. This trait doesn't make her a very popular party guest, but it does make her a good writer for B2B software blogs. Outside of her interest in small business tech stacks, Kelsie loves comedy, and she performs improv and runs her own blog and podcast about the comedy scene in Washington, DC.

Karen McCandless

Email Marketing Expert

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications and technology. Her work has appeared on The Next Web, Softonic, Business2Community,, and Microsoft Europe.

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Browse Software Categories

Check out the software categories below to learn more about how technology can help increase the productivity, efficiency, and profitability of your business. Browse each category to find our Top Picks, Buying Considerations, and Frequently Asked Questions.