Headshot of Clark Boyd

Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 10 years, he has devised and implemented international strategies for brands including American Express, adidas, and General Motors. Clark also works with leading business schools to devise, design, and implement new executive education courses on digital business strategy, marketing technology, and change management. In the past year, he has delivered keynote speeches about AI and data analysis at events in Latin America, Europe, and the US.

Recent Articles

6 Social Media Campaigns That Will Inspire Any Business
The best social media campaigns demonstrate a deep understanding of what makes their audience tick. The Blueprint shares examples of social media campaigns.
How to Utilize Social Listening Within Your Small Business
Social listening provides real-time feedback from your audience. The Blueprint shares the strategies you can use for this highly powerful tool.
A Guide to the Successful Use of Social Media in the Workplace
Social media has entered every facet of our lives, including the workplace. The Blueprint explores the pros and cons of using social media in the workplace.
SocialPilot Review
SocialPilot takes on the social media management heavyweights with a similar feature list and an approachable price point. The Blueprint takes an in-depth look.
Gain Social Media Review
Gain is a fantastic social media and content approval tool. The Blueprint reviews Gain's social media features in-depth so you can decide if it's right for you.
Buffer Review
There is a lot to like about Buffer. But is it the right social media management tool for your business? The Blueprint reviews Buffer so you can make the right decision for you.
Hootsuite Review
Hootsuite is a great all-rounder for social media management, even offering a free version of its platform. Read The Blueprint's review to see if Hootsuite is right for you.
Sprout Social Review
Sprout Social is a one-stop solution for social media management. The Blueprint takes an in-depth look at Sprout Social and its social strategy abilities.