Headshot of Clark Boyd

Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 10 years, he has devised and implemented international strategies for brands including American Express, adidas, and General Motors. Clark also works with leading business schools to devise, design, and implement new executive education courses on digital business strategy, marketing technology, and change management. In the past year, he has delivered keynote speeches about AI and data analysis at events in Latin America, Europe, and the US.

Recent Articles

SpyFu Review
Spyfu is a cloud-based SEO competitor research tool that offers advanced PPC keyword analysis and reports. We've reviewed Spyfu's best features and benefits.
Moz Pro Review
Moz Pro is a heavyweight in the SEO landscape and offers advanced SEO crawler features. In this review, we highlight Moz's web-based tools and more.
How to Get Started With Facebook Business Manager
Facebook Business Manager houses a powerful set of tools, but it can be daunting for new users. Follow these simple steps to get your business up and running.
SEMrush Review
SEMrush is an all-in-one SEO and content marketing solution built for a variety of businesses. In this review, we detail SEMRush's best features and more.
Sprout Social vs. Buffer
Sprout Social and Buffer are two leading social media management platforms, but which is right for you? Here we compare their best features, pricing, and more.
5 Strategies to Create Brand Loyalty
Creating an emotional attachment to your product will make it attractive and build brand loyalty. Here are five strategies that will keep customers coming back.
6 Ways to Use Twitter Trending Topics
Twitter trending topics are conversations that have grown with in popularity over the last 24 hours. Learn how to leverage them to promote your small business.
How to Create a Dynamite Social Media Team
Social media teams typically include a cross-functional team with a variety of skills. Here are five key roles to fill to build the most successful team.
Nonprofit Social Media: 5 Ways to Promote Your Cause
Social media marketing is a fundamental component for nonprofits. Learn to harness the power of social media for your nonprofit with these five best practices.
How to Create a Social Media Posting Schedule for Your Business
Posting social media content at the right time matters. You can get more views by scheduling your posts. Here's how to create a schedule with effective results.
The 4 Types of E-Commerce Business Models
A business model describes how your e-commerce business will create, deliver, and capture value. The Blueprint explores the four types of e-commerce business models.
How to Create a Unique Selling Proposition (USP)
A unique selling proposition can communicate the right message to your customers. The Blueprint explores how to create a unique selling proposition.
The 5 Best CMS Options for Your E-Commerce Store
Take your e-commerce store to the next level with the best CMS to manage your content. The Blueprint goes through the pros and cons of the best CMS options.
The Top 5 Social Media Analytics Tools For Your Business
There are several social media analytics tools to track your campaigns. The Blueprint covers the best social media analytics tools for your small business.
How to Schedule Facebook Posts: A Guide
Businesses can increase their audience and improve engagement with Facebook social media posts. The Blueprint goes through how to schedule Facebook posts.
SocialFlow Review
If you're looking for a social media tool, SocialFlow's features are comparable to some of the top software. The Blueprint takes an in-depth look in our review.
The Performance Marketing Strategy Guide for Your Small Business
Businesses can target and convert users with more precision with performance marketing. The Blueprint uncovers the best strategies for your business.
6 Social Media Campaigns That Will Inspire Any Business
The best social media campaigns demonstrate a deep understanding of what makes their audience tick. The Blueprint shares examples of social media campaigns.
Hootsuite vs. Buffer: Which Is Right for Your Business?
Hootsuite and Buffer are both heavyweights in the social media marketing world. The Blueprint takes an in-depth look to determine which tool is best for you.
How to Utilize Social Listening Within Your Small Business
Social listening provides real-time feedback from your audience. The Blueprint shares the strategies you can use for this highly powerful tool.
A Guide to the Successful Use of Social Media in the Workplace
Social media has entered every facet of our lives, including the workplace. The Blueprint explores the pros and cons of using social media in the workplace.
SocialPilot Review
SocialPilot takes on the social media management heavyweights with a similar feature list and an approachable price point. The Blueprint takes an in-depth look.
Gain Social Media Review
Gain is a fantastic social media and content approval tool. The Blueprint reviews Gain's social media features in-depth so you can decide if it's right for you.
Buffer Review
There is a lot to like about Buffer. But is it the right social media management tool for your business? The Blueprint reviews Buffer so you can make the right decision for you.
Hootsuite Review
Hootsuite is a great all-rounder for social media management, even offering a free version of its platform. Read The Blueprint's review to see if Hootsuite is right for you.
Sprout Social Review
Sprout Social is a one-stop solution for social media management. The Blueprint takes an in-depth look at Sprout Social and its social strategy abilities.