Jessica Elliott

Jessica Elliott

Jessica Elliott is a business technology writer and communications consultant, specializing in uncovering insights from data collection, observation, and analysis to help leaders make strategic decisions. From restaurant management to working with startups, Jessica relies on her 24 years in public-facing roles to connect the dots so that business professionals can develop their billion-dollar idea into total market visibility.

Recent Articles

LibreOffice Review
LibreOffice is a free online office suite designed for small and medium-sized businesses. In this review, we highlight LibreOffice's best features and more.
Zoho Office Suite Review
Zoho Office Suite is a user-friendly online office suite solution for small businesses. We've reviewed Zoho Office Suite's best tools, pricing, and more.
Google Workspace Review
Google Workspace is an easy-to-use online productivity suite built for SMBs and large enterprises. We've reviewed Google Workspace's best tools and more.
3 Meaningful Benefits to Getting a Women-Owned Business Certification
A women-owned business certification can give you visibility, access to opportunities, and generate leads. Here's how to become a certified women-owned business.
Women in Small Business Statistics in the U.S.
In this guide, The Blueprint has highlighted statistics on women-owned businesses in the U.S. by race, education, type of business, industry, and revenue.
How Restaurants Adapt During COVID-19: Actionable Tips to Keep Your Doors Open
Your restaurant needs to adapt to COVID-19 or else you're out of business. Learn how restaurants are adapting during COVID-19 with these four tips.
The Ultimate Small Business Guide to Snapchat Ads
Snapchat Ads prompt users to swipe up when they see something enticing. Learn how to create your Snapchat ad and start reaching Gen Z and Millennial consumers.
7 Strategies for Running a Successful Small Business
Already running a business but caught up in the mundane day-to-day activities? Don't get sidetracked. Try these tips to align your business for success.
5 Ways to Use Facebook Reactions to Grow Your Business
Facebook's algorithm shows you relevant content based on your emoji reaction to posts. Learn how to add emojis to your marketing campaigns to grow your business.
Save Time with These 5 Social Media Automation Tips
Social media automation software can help you save time on repetitive marketing tasks. Incorporate these automation tips to help you increase engagement.
A Beginner's Guide to Parametric Estimating
Parametric estimating uses a formula to determine the cost or time needed to complete a project. Learn how to perform parametric estimating in your projects.
Why You Should Support Small Businesses During a Disaster
Shopping at local businesses is a mild inconvenience to keep your local economy strong. Here's how to help your community get back on its feet.
How a Smaller Menu Can Lead to Larger Profits
Simplifying the menu at your restaurant by offering fewer options will yield a better experience. Here are five ways a smaller menu improves restaurant profits.
5 Most Important Restaurant Costs to Manage Closely
Running a restaurant can be expensive, and you need to keep a close eye on all your expenses. Here are five tips to help you manage and reduce restaurant costs.
A Beginner's Guide to Creative Project Management
Implementing creative project management allows you to manage creative teams while moving projects toward completion. Here are three best practices to follow.
7 Proven Tips for Increasing Sales at Your Restaurant
Marketing your restaurant with a multichannel strategy can increase sales and drive brand awareness. Learn how to boost restaurant sales with these seven tips.
How to Create a Scalable Restaurant Business Model
If you have an idea for a restaurant, focus on the most profitable restaurant business model. Make sure to include these elements so your restaurant thrives.
Evaluate the Viability of Your Restaurant Idea With a Feasibility Study
Do you think your restaurant idea will be a huge success? Before taking the financial leap, consider doing a restaurant feasibility study to validate your idea.
5 Ways Technology Can Save Your Restaurant Time and Money
Upgrading your technology in your restaurant can help you save time and money. Here are five ways restaurant technology can keep your business running smoothly.
6 Tips for Managing Profit Margins in the Restaurant Industry
If your restaurant's profitability is dropping, you need to take some steps fast. Here are six best practices to increase your restaurant's profit margin.
A Guide to 9 Popular Restaurant Concepts
Creating a memorable restaurant brand is key to your restaurant's success. Here are some restaurant concepts to help you stand out from the competition.
11 Tips for Adjusting Your Customer Approach for Black Friday
Businesses need to adjust their customer approach this year for Black Friday and focus on a seamless customer experience. Here are a few tips to boost sales.
9 Ways to Give Your Restaurant a Leg up by Capitalizing on Trends
As a restaurant owner, identifying current trends can help you stay in business. Here are nine restaurant trends to help you navigate through uncertain times.
10 Strategies to Ensure Your Business Is Ready for Cyber Monday
Cyber Monday can be a big payday for your online business. Get your e-commerce platforms and online deals ready for Cyber Monday with these ten strategies.
6 Ways Your Business Can Embrace Philanthropy
Business philanthropy is when companies do pro bono work, volunteer activities, and then collect donations. Learn how to make it part of your organization.
Natural Disaster Resources for Small Businesses
Should your business prepare for a natural disaster? You can avoid being part of that statistic. Here are five tips to help get you ready for a natural disaster.
How to Use a Lead Generation Funnel to Improve Sales
A lead generation funnel is a tool that is used to drive traffic, qualify leads, and boost sales. Learn how to create an effective funnel for your business.
A Beginner's Guide to Social Media Holidays in 2021
Prepare yourself with The Blueprint's 2021 social media marketing calendar with suggested hashtags. Boost your brand awareness by targeting these holidays.
MQL vs. SQL: Understanding Marketing Qualified Leads
A marketing qualified lead (MQL) has taken some type of action on your site and entered the lead generational funnel. Learn the five steps of the MQL process.
Spotlight on Women-Owned Businesses: Interview with Cake
An interview with Dr. Chen, CEO of Cake, reveals how she navigated through a male-dominated industry. Find out what Dr. Chen recommends to women entrepreneurs.
Create a Winning Elevator Pitch by Learning From These 4 Examples
You should practice your elevator pitch so often that it feels natural and convincing. Here are four elevator pitch examples to help you craft your own.
Want a Thriving Restaurant? Start With a Restaurant Management System
With so many restaurant management systems (RMS) in the market, selecting one can be overwhelming. Here are five must-have features that you want in an RMS.
How Much Does It Cost to Open a Restaurant?
If you're planning on getting into the restaurant business, it's a good idea to get a grasp of overhead costs. Learn how much it costs to open a restaurant.
Why Do So Many Restaurants Fail? Here's What Not to Do
Are you new to the restaurant business? Get a grip on common mistakes that new owners make so you can avoid them. Here are seven reasons why restaurants fail.
8 Types of Software Restaurants Typically Use
Restaurants have a lot of moving parts and require specific software for different operational tasks. Here are eight types of software to improve efficiency.
How to Market Your Skills as a Freelancer
If you're a freelancer, marketing your skills is an important step to acquiring new projects. Set yourself up for successful job prospects with these six tips.
7 Key Social Media Trends to Watch in 2021 and Beyond
Businesses need to have a social media strategy to create brand awareness and gain new followers. Here are seven social media trends that will drive your brand.
How to Solve 8 Pressing Restaurant Business Challenges
Is your restaurant in trouble? Restaurants face a number of business challenges that should be solved quickly. Overcome these challenges by following our tips.
Social Media Engagement: 5 Ways to Interact With Customers
Social media platforms are a great way to develop customer connections and boost conversions. Here are five ways to improve your social media engagement.
How to Compose a Business Case That Generates Buy-In
A business case outlines the proposal, strategy, and marketing plan for entering into a project. Learn how to write one for your projects in just seven steps.
10 Women in the Entrepreneurship Space You Should Be Following
There are many challenges that keep women from excelling in business. Here are the top women leaders you should follow for advice on running a small business.
How to Use 8 Customer Service Metrics Like a Pro
The right customer service metrics can help you improve client relationships. Discover how to measure performance and track data that affects customer experiences.
Become an Expert on Customer Communication by Applying 5 Techniques
The key to providing excellent customer service is having good communication with consumers. Build strong customer communication with these five strategies.
How to Avoid Chargebacks: 6 Methods to Protect Your Business
Credit card disputes are bound to happen sooner or later. Chargebacks can cost your business time and money. Here are six ways to avoid chargebacks.
POP vs. POS: 5 Tips to Amplify Promotions With Enticing Displays
Using customer data and engagement techniques can help you amplify your POP and POS promotions. Here are five tricks to effectively boost impulse buying.
How to Tailor Restaurant Customer Service to Your Brand
Providing excellent restaurant customer service will build a loyal and lifelong customer base. Here are five ways to improve your customers' dining experience.