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Karen McCandless

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications and technology. Her work has appeared on The Next Web, Softonic, Business2Community,, and Microsoft Europe.

Recent Articles

Zenefits Review
Zenefits is an advanced HR software solution with an intuitive user interface. The Blueprint reviews Zenefits in-depth so you can decide if it's right for you.
The Essential Guide to B2B Email Marketing
B2B email marketing is often seen as the boring cousin of B2C marketing. Not true! Review the best B2B marketing strategies to create engaging email campaigns.
Email Marketing E-commerce Strategies and Tactics
Ecommerce requires specific strategies if you want to be have a successful business. This guide reviews how to strategically use email marketing for ecommerce.
A Beginner's Guide to Small Business Email Marketing
The Blueprint's small business email marketing guide shows how you can make the most of this marketing channel -- including best strategies and services for your business.
A Beginner's Guide to Real Estate Email Marketing
Realtors can leverage a real estate email marketing strategy to build relationships and connect with potential buyers. The Blueprint shows you how to execute.
Market Segmentation Examples: Target the Right Audience
Looking to integrate customer segmentation into your marketing campaigns? These four market segmentation examples will help you nurture your audience and target market.
How to Set Up a Mailchimp Drip Campaign
Drip campaigns are a useful way to engage and nurture customers. Learn how to set up and use a Mailchimp drip campaign to benefit your business.
Email Marketing for Nonprofits: Top Tools for Your Organization
Email marketing can help nonprofits connect with donors, raise awareness, and boost donations. The Blueprint reviews the best email marketing software tools for nonprofits.
Email Marketing Best Practices to Drive Revenue
Solid email marketing is key to an overall marketing strategy. Learn which email marketing best practices to follow in order to have successful campaigns.
Mailigen Review
Mailigen offers impressive email marketing features with an intuitive user platform. The Blueprint takes an in-depth look at whether this tool is right for you.
MoonMail Review
MoonMail is an email marketing solution for those with more technical skills. The Blueprint takes an in-depth look at how to use this software.
Mailjet Review
Mailjet is a reliable email marketing software with basic functions. The Blueprint helps you decide whether this is the right solution for you.
Campaign Monitor Review
Campaign Monitor is a great email marketing software choice for all skill levels. The Blueprint takes an in-depth look at this tool's functionalities.
Benchmark Email Review
Benchmark Email is a user-friendly email marketing software option. The Blueprint helps you decide whether it's the right tool for you.
The Top 8 Email Marketing Services for Small Businesses
Not all email marketing services are made equal. The Blueprint breaks down the best email marketing services for small businesses.
SendGrid Review
SendGrid has a standout email editor when compared to the competition. Find out if it's the right email marketing software for your team.
HubSpot Marketing Hub Review
HubSpot Marketing Hub is one of the best email marketing software options available today. Find out if it's the right tool for your needs.
Zoho Campaigns Review
The Zoho Campaigns redesign has it competing with some of the best email marketing software out there. Learn whether this is the right tool for your team.
ConvertKit Review
Looking for an email marketing software for your blog or e-commerce store? Learn whether ConvertKit should be the tool you use.
iContact Review
iContact is a simple email marketing software that will help you get up and running quickly. Learn whether it's the right tool for your business.
Marketing 101: How to Find and Use the Right Channels
Marketing 101 involves finding, understanding, and putting yourself in front of your target audience. The Blueprint takes a look at how you can do this.
8 of the Best Mailchimp Alternatives for Email Marketing
Mailchimp is a leader in email marketing, but that doesn’t mean it’s right for you. The Blueprint takes a look at the best Mailchimp alternatives for your business.
What is Direct Marketing? Types, Benefits & Best Practices
Interested in direct marketing? Learn the different methods you can use and how to run a successful campaign.
How to End an Email to Your Professional Contacts
The email marketing experts at The Blueprint take a look at how to end an email by tailoring your send off according to the contact type and situation.
How to Start an Email (that Gets a Response Back!)
Nailing the first few lines of an email is crucial to getting a response. Check out our tips on how to start an email, no matter what the situation.
How to Make a Newsletter for Your Email Subscribers
Email newsletters are an incredibly valuable marketing tool. Learn how to create a newsletter that will produce the best results for your business.
How to Organically Build a Responsive Email List
Learn how you can build, grow, and manage an email list that allows you to send personalized emails and generate revenue.
VerticalResponse Review
VerticalResponse is a simple email marketing software with limited features, ideal for small businesses or freelancers. Read to learn whether it's right for you.
SendPulse Review
SendPulse is a multichannel marketing automation system with advanced email marketing capabilities for business users and experienced marketers. Learn whether it's right for you.
Sendinblue Review
Sendinblue makes it easy to create highly effective email marketing campaigns and is suitable for both experienced and novice marketers. Learn whether it's the tool for you.
MailerLite Review
Mailerlite is perfect for users who want to create personalized email campaigns quickly. Read our review to see if it's the right tool for you.
Mailchimp Review
Mailchimp is a perfect option for experienced and novice email marketers. This market leader has a blend of advanced features and a well-organized, intuitive user interface.
GetResponse Review
GetResponse is a powerful ecommerce and email marketing software with advanced segmentation. Learn whether this tool is a good fit for you.
Elastic Email Review
Elastic Email is a popular option for experienced marketers who are familiar with email marketing software. Read to find out if it's the right choice for you.
Constant Contact Review
Constant Contact is an impressive blend of functionality and usability. It’s quick to setup and suitable for marketers of all experience levels.
AWeber Email Marketing Review
AWeber is one of the most popular email marketing solutions. It is a solid, easy-to-use, affordable option for companies of all sizes. Find out whether it's the tool for you.
ActiveCampaign Review
ActiveCampaign has useful features for both B2B and B2C marketers, but is more complicated than other email marketing solutions. Check out our review to see if it's right for you.