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Karen McCandless

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications and technology. Her work has appeared on The Next Web, Softonic, Business2Community,, and Microsoft Europe.

Recent Articles

The Small Business Guide to Searching Resumes on LinkedIn
LinkedIn is a social media platform for professionals and a great recruiting tool for businesses. Here we go through the resume search process to find candidates.
The Complete Guide to Pre-Employment Testing
Pre-employment testing are assessments that candidates have to undergo during the interview process. Here are the six benefits of using pre-employment testing
A Quick Guide to the Star Method of Interviewing
The STAR method is a technique that is used to elicit specific information from job candidates. Learn how to use the STAR method to interview job candidates.
Top Tips for Successfully Onboarding Remote Employees
Onboarding remote employees requires a different approach because the process is done remotely. Ensure your employees start smoothly using these best practices.
How to Market to Customers at Every Lifecycle Stage
Lifecycle marketing uses different channels and content to market to people in different stages of the lifecycle. Here are the four phases of lifecycle marketing.
All You Need to Know About E-books but Were Afraid to Ask
E-books are a great way to build your brand and showcase your expertise. Learn how to use e-books in your content marketing strategy for your business.
How to Identify High-Potential Employees
High-potential employees exceed their goals and achieve more than their coworkers. Learn how to identify high-potential employees within the workplace. Review is a collection of Salesforce tools designed for small businesses to adapt to working from home. We've reviewed's best features and more.
7 Integrations That Will Boost Your Productivity
Getting new software? Make sure it integrates with the software you’re already using. Here are seven software options that integrate with
How and Why to Use Video in Your Email Marketing
With more people consuming video, it makes sense to use it in your email marketing. Here are three benefits of adding video into your email marketing strategy.
Employee Self-Assessments: How to Get Them Right
An employee self-assessment is when an employee assesses their own performance at work. Learn how to write an effective self-assessment with these best practices.
How to Write a Letter of Reprimand to an Erring Employee
In order to have employees change their behavior for the better, it's sometimes necessary to write a letter of reprimand. Here are a few tips on writing one.
Pros and Cons of Transactional Leadership
Transactional leaders use a reward- and punishment-based system to motivate employees to get results. Here we outline pros and cons of transactional leadership.
Improve Email Deliverability With Plain-Text Emails
Sending plain-text emails allows you to focus on copy that will convert and get better results. Before trying this format, here are a few tips to get started.
7 Tips to Help You Conduct Effective Video Interviews
Many companies use video interviewing to pre-screen candidates and streamline the hiring process. Here are seven tips to help you find the right candidate.
A Quick Guide to Using Email Background Images
Make your emails stand out and provide a better user experience using background images. Learn how to increase open rates and boost sales with these tips.
Learn How to A/B Test Your Emails to Boost Conversions
A/B testing your emails can improve your conversion rate and drive customers back to your site. Follow these steps to run an A/B test that will improve results.
7 Steps You Need to Take to Create an Effective Recruiting Process
Attracting the most qualified talent requires an efficient recruiting process. Hire the perfect candidate using The Blueprint's seven-step recruiting process.
5 Candidate Sourcing Strategies to Find the Best Candidates
Candidate sourcing refers to searching for new recruits and attracting them to your company. Here are five ways to effectively source the best candidates.
6 HR Technology Trends to Watch in 2021
HR technology is more important to human resources departments than ever before. Stay ahead of the tech curve and thrive with these six HR technology trends.
Try Before You Buy: 5 BambooHR Competitors You Need to Know About
BambooHR is an intuitive HR platform that is suitable for small businesses, but it might not be a good fit. Here are five top BambooHR competitors to consider.
Top 5 Namely Competitors for HR Management
Namely is a robust HR management solution that has a lot to offer, but it might not be what you're looking for. Here are our top Namely competitors to consider.
How to Use for Employee Onboarding can help you create a reliable and efficient employee onboarding process. Here are five features that can be used for employee onboarding.
A Quick Guide to ADA Compliance
The Americans with Disabilities Act (ADA) forbids discrimination against people with disabilities. Learn if your small business needs to become ADA compliant.
A Step-by-Step Guide to Creating a Business Succession Plan
Business succession planning involves identifying key employees that can replace employees that unexpectedly leave. Learn how to craft a plan in three steps.
5 GetResponse Software Alternatives to Supercharge Your Email Marketing Campaigns
GetResponse is an email marketing platform for businesses, but it's not for everyone. Here are five alternatives that will boost your email marketing efforts.
A Quick Guide to the Employee Net Promoter Score
The Employee Net Promoter Score (eNPS) measures your employee's engagement and loyalty to your brand. Learn how to gauge employee engagement with your eNPS.
A Step-by-Step Guide to Using Microlearning in Your Business
Microlearning is a learning process that breaks down learning into smaller, more manageable units. Here are three steps to effectively implement microlearning.
A Quick Guide to Creating a Digital Storytelling Strategy
Digital storytelling allows you to connect with your audience by telling a story that resonates with them. Here are five tips to create your own digital story.
A Step-by-Step Guide to Using an Online Calendar Planner to Schedule Appointments
An online calendar planner can help you improve collaboration, boost productivity, and stay on track. Here are five ways to use a planner to better manage time.
SharpSpring vs HubSpot: The Clash of Two Marketing Titans
Two players facing off in the marketing automation industry are SharpSpring vs. HubSpot, but which one is better? We compare both and you decide which fits you.
ATS Resumes: How Do They Affect Your Recruiting Process?
An applicant tracking system (ATS) parses information in a resume so it can be read in its simplest form. Here's how an ATS resume differs from a standard one.
Top 5 ConvertKit Alternatives to Supercharge Your Email Marketing Campaigns
ConvertKit is a popular email marketing solution, but it might not be the best fit. Here are five ConvertKit alternatives that will help boost your conversions.
How to Create a Recruitment Pipeline
Developing a recruitment pipeline that consistently brings in new candidates can help alleviate your hiring needs. Learn how to create your own in five steps.
How to Create an Employee Wellness Program
A company wellness program can improve employee satisfaction and attract talented employees. Learn how to set up a wellness program for your small business.
6 Free Advertising Ideas to Grow Your Business
Marketing your business costs money, but what if you're on a shoestring budget and short on time? Here are six ways to get free advertising for your business.
How to Use Blind Hiring to Remove Bias From Your Recruitment Process
Blind hiring is a method that removes personal information such as gender and race during the hiring process. Solve your diversity issues with these strategies.
How to Create a Human Resources Dashboard for Your Business
A human resources dashboard allows your HR department to make better decisions and become more data-driven. Learn how to create one to get better insights.
How to Create an HR Scorecard for Your Small Business
Creating an HR scorecard can measure the successes and failures of your policies and processes. Your HR scorecard should include these four key deliverables.
How to Conduct an Effective Job Analysis
Performing a job analysis before you start searching for a candidate can save you countless hours. Here are some things to consider when performing one.
4 Tips to Help You Create a Successful Leadership Development Program
A leadership development program aims to develop employees with specific skills to take important roles in the organization. Learn how to create one in four steps.
4 Ways to Create a Strong Organizational Culture
The beliefs and values your employees reflect make up the organizational culture of your business. Learn how to create a strong culture in your small business.
How to Create a Dress Code Policy for Your Business
A dress code policy outlines the way an employee should dress when representing the company. Here are five things you should include in a dress code policy.
5 Spooky October Marketing Ideas to Boost Sales
October is the time to start planning all the major holidays, events, and milestones coming up. Here are five ideas to integrate into your marketing strategy.
6 Email Deliverability Best Practices You Need to Supercharge Campaigns
Make sure your email marketing campaigns are landing in inboxes instead of junk folders. Here are six best practices for email deliverability that get results.
The 7 Behavioral Interview Questions You Should Ask All Candidates
Find the perfect candidate with the right soft skills and professional attributes by using behavioral interview questions. Here are seven such questions to ask.
A Quick Guide to Creating Employee Evaluation Forms
Employee evaluation forms give important information about your employee's progress. Here's how to create a standardized form plus specific items to include.
The 7 Phone Interview Questions You Need to Ask Candidates
As an employer, asking the right questions during a phone interview will help you hire qualified candidates. Here we recommend asking these seven questions.
Email Analytics: The Top 6 Metrics You Need to Start Tracking Today
Email analytics allows you to track key email marketing metrics that help you make intelligent decisions. Learn to track the right metrics with this guide.
How to Write Email Marketing Copy That Wins Customers
Writing marketing emails that convince customers to take action is a hard and time-consuming task. Learn how to write a marketing email with these five tips.
How to Build a Marketing Team That Will Win You Business
Building an effective marketing team is essential for a small business to succeed. Here are some tools and resources your marketing team should implement today.
Email Marketing vs. Marketing Automation: What's the Difference?
Email marketing and marketing automation are two terms used interchangeably, but there is a difference. Here are five key points to help make it clear.
Create the Ultimate Customer Profile in 4 Steps
Creating a customer profile allows you to understand your customers so you can better serve them. Here are four steps to creating the perfect customer profile.
Top Tips on Writing a Mission Statement to Attract Customers
A mission statement defines what a business does now and how it does it. Here are three tips on how to write the perfect mission statement (plus real examples).
The 5 Hiring Best Practices You Need to Start Using Now
HR managers face the difficult task of constantly hiring new employees. Develop a hiring process that works for your business with these five best practices.
5 Recruiting Ideas to Grow Your Small Business
Keeping up with the latest recruiting ideas and trends can help you attract top talent. Here are five recruiting ideas to implement in your recruitment strategy.
How to Create a Work-From-Home Schedule to Boost Productivity
Managing employees who are working remotely can be tough. Creating a work-from-home schedule can ease the organizational burden and increase productivity.
A Quick Guide to Handling Time-Off Requests
Handling time-off requests requires a delicate balance to keep employees and customers happy. Here are four tips for scheduling time-off requests.
Social Media Recruiting Strategies: Stop Selling and Build Trust
Creating a social media recruitment strategy will help you find, engage, and hire the right talent. Here are six strategies to help you find promising candidates.
CakeHR Review
CakeHR is an affordable HR solution with easy-to-use functionality. This review highlights CakeHR's best features so you can decide if it fits your needs.
The Top 5 Employee Time Clock Solutions for Small Businesses
Are you still manually managing schedules, tracking time, and organizing time off? Here are the five best employee time clock solutions for small businesses.
6 Reasons Your Business Needs an Applicant Tracking System
Finding the best applicants in an extremely competitive marketplace requires an applicant tracking system. Here are the benefits of using one for your business.
How to Master the Art of Employee Engagement
A motivated and committed employee workforce can influence a company’s potential success. Learn how to develop employee engagement within your business.
5 Types of Spam Trigger Words to Avoid at All Costs
Ensuring your emails end up in the customer's inbox and not in the junk folder is an ongoing challenge. Here are 5 types of spam trigger words to avoid.
Zoho Recruit Review
Zoho Recruit is an applicant tracking platform designed to recruit top talent. In this review, we'll outline Zoho Recruit's best features, benefits, and more.
ApplicantStack Review
ApplicantStack is a low-cost, easy-to-use applicant tracking software. The Blueprint highlights ApplicantStack's best features and more in this in-depth review.
Bullhorn ATS Review
Bullhorn ATS is an applicant tracking platform that helps recruitment agencies manage their processes. The Blueprint covers Bullhorn ATS's best features and more in this review.
The Applicant Manager Review
The Applicant Manager is packed with customizable hiring features. The Blueprint details this applicant tracking system's best features and more in this review.
5 Best Workday Competitors for Small Businesses
Workday is a complex HR software with many features, but you might need an easier solution. Consider one of these top Workday competitors for your small business.
Be Ready for Anything With the Top 5 Project Planning Tools for Small Businesses
Investing in a project planning tool is a smart move when running complex projects. The Blueprint details the best project planning tools for small businesses.
The Top Alternatives to Zenefits for Small Businesses
If you're looking for an alternative to Zenefits, let The Blueprint help you select the right HR solution with this list of Zenefits competitors.
A Quick Guide to Creating Email Marketing Funnels
Turn cold leads into loyal customers with email marketing funnels. The Blueprint goes through how to create an email marketing funnel for your small business.
How You Can Performing a Skills Gap Analysis for Your Small Business
A skills gap analysis helps ensure that your business has the right talent to grow revenue. The Blueprint goes through how to carry out a skills gap analysis.
Why Your Business Needs to Invest in Training and Development Today
Training and development makes a real difference to your business’s bottom line. The Blueprint goes through strategies for effective training and development.
BambooHR vs. Zenefits: An HR Small Business Software Showdown
BambooHR and Zenefits are two well-known human resource solutions in the business world. The Blueprint compares BambooHR and Zenefits features in this review.
A Small Business Guide to Building Your First Email List
Email is an important marketing channel but it only works if you’re sending relevant content to people. The Blueprint goes through how to build an email list.
A Quick Guide to Creating a Project Roadmap
The project roadmap is a document that states stakeholder expectations and keeps track of the project. The Blueprint explains how to create a project roadmap.
7 Constant Contact Alternatives to Transform Your Email Marketing
Constant Contact is only one of the many options small businesses have when it comes to email marketing platforms. The Blueprint covers some alternatives.
ADP Workforce Now vs. Workday HCM: Clash of the Titans
ADP Workforce Now and Workday HCM are two leading HR software solutions, but which one is better? Find out in our ADP Workforce Now vs. Workday HCM review.
A Small Business Guide to Setting Up Human Resources
An HR department helps you manage your workforce and resolve employee issues. The Blueprint explains how to set up an HR department for your small business.
7 Important Human Resource Processes for Your Business
You should create a human resources processes to run your HR department smoothly. The Blueprint discusses the benefits of creating human resources processes.
A Quick Guide to HR Operations for Small Businesses
HR professionals have to deal with both people and processes on a day-to-day basis. The Blueprint goes through the main goals of HR operations.
The 6 Top HR Best Practices for Your Small Business
Human resource managers need to implement HR best practices to achieve their organizational goals. The Blueprint tells you how to implement HR best practices.
Top 8 HR KPIs You Need to Start Tracking for Your Small Business
Finding, attracting, and retaining talent requires tracking human resources KPIs. The Blueprint goes through the best HR KPIs to improve company performance.
Namely Review
Namely is a leading HR management software that provides all the necessary HR functions. The Blueprint helps you decide if Namely is the right HR tool for you.
Zoho People Review
Zoho People gives HR manager the tools needed to support employees. The Blueprint gives you Zoho People's latest features, benefits, pricing, support, and more.
Built for Teams Review
Making sure you have the best staff with the right skills is crucial to running your business. Built for Teams helps you manage your workforce seamlessly.
ApplicantPro Review
ApplicantPro is a recruiting solution that allows you to customize and build candidate pipelines and hiring experiences that attract the best candidates.
ADP Workforce Now Review
ADP Workforce Now can do it all. You can manage all your HR processes with one solution. The Blueprint takes a look to see if this software is right for you.
Greenhouse Review
Greenhouse combines recruiting and onboarding functionality in one solution to help you better attract, find, hire, and retain the top employees on the market.
How to Manage Organizational Change Within Your Business
Learn how to best manage organizational change to minimize business disruption. The Blueprint goes through the types of organizational change and more.
Breezy HR Review
Breezy HR aims to automate manual processes so you can focus on candidate experience when hiring for your business. The Blueprint reviews this software.
A Beginner's Guide to Creating an Employee Satisfaction Survey
Happy employees are more productive employees. The Blueprint provides questions you can use in your employee satisfaction surveys to make your workforce happy.
A Guide to the Hiring Process: How to Hire Top Talent
To recruit the best candidates, you need an efficient and effective hiring process. The Blueprint details the steps you need to take to attract top talent.
A Beginner's Guide to Creating an Employee Referral Program
Employees are the best resource to recruit top candidates. Learn with The Blueprint how to build, promote, and optimize an effective employee referral program.
The Only New Hire Onboarding Checklist Your Small Business Needs
When hiring, HR managers need an onboarding checklist to create a favorable first impression. Start on the right foot with our onboarding checklist.
A Guide to Performing Employee Evaluations
If you aren’t measuring performance, how will you improve it? The Blueprint takes a look at how you can create an employee evaluation process.
How to Create an Effective Staff Plan
Staffing is one of the most complex issues small businesses face. The Blueprint explains the steps you need to take to create an effective staffing plan.
People Management Skills: How to Be a Great Leader
People management is about more than following procedures and meeting goals. Learn how to be a leader who inspires and motivates their team to achieve great things.
What You Need to Know About Bereavement Leave
The Blueprint explains all you need to know about the legal requirements of bereavement leave and how you can create a fair policy for all of your employees.
How to Get Started with Human Capital Management
Learn how to get the best out of your employees through effective human capital management processes. The Blueprint's guide shows how to best manage your workforce.
Get to Know Your Employees: The Lowdown on People Analytics
People analytics helps you create a better work environment, make more informed decisions, and drive revenue. Learn how human resources data can transform your workplace.
The Importance of Talent Management for Small Businesses
To attract and retain the best employees, you need to invest in talent management. The Blueprint provides some talent management activities you can use in your organization.
A Beginner's Guide to At-Will Employment
Terms of employment matter, both for you as a business and your employees. The Blueprint provides a primer on what you need to know about at-will employment.
Human Resource Planning: A Guide to Analyzing Your Workforce
Human resource planning helps you understand your current situation and get insight into future needs. The Blueprint explains how your business can benefit from HR planning.
What to Include in Your Company's Employee Handbook
An employee handbook is a valuable document that provides clarity on company policies. Learn what you should include in your employee manual.
A Guide to Small Business Health Insurance Requirements
The Blueprint's guide explains what you need to know about small business health insurance requirements so you can make an informed decision for your company.
What You Need to Know When Hiring a Contract Employee
Businesses frequently use contract employees to gain flexibility and scale their workforce. Before you hire, find out the pros and cons of contract workers.
SentricHR Review
SentricHR is all-in-one HR software at a reasonable price. The Blueprint provides an in-depth review so you can decide if its features and benefits are right for you.
BambooHR Review
BambooHR is a core human resources solution to help streamline HR processes. The Blueprint reviews BambooHR so you can decide if it's the right HR software tool for your business.
How to Use Workforce Analytics in Your Organization
The better you understand your employees, the better. Learn how using workforce analytics and insights from employee data makes life better for your workers and can boost revenue.
Workday Review
Workday gives HR professionals the tools needed to support their workforce. The Blueprint reviews Workday so you can determine if this HR software is right for your business.
Workable Review
Workable streamlines the recruitment process, even if you have no experience in HR. Read The Blueprint's Workable review to see if this HR software is right for you.
Zenefits Review
Zenefits is an advanced HR software solution with an intuitive user interface. The Blueprint reviews Zenefits in-depth so you can decide if it's right for you.
The Essential Guide to B2B Email Marketing
B2B email marketing is often seen as the boring cousin of B2C marketing. Not true! Review the best B2B marketing strategies to create engaging email campaigns.
Email Marketing E-commerce Strategies and Tactics
Ecommerce requires specific strategies if you want to be have a successful business. This guide reviews how to strategically use email marketing for ecommerce.
A Beginner's Guide to Small Business Email Marketing
The Blueprint's small business email marketing guide shows how you can make the most of this marketing channel -- including best strategies and services for your business.
A Beginner's Guide to Real Estate Email Marketing
Realtors can leverage a real estate email marketing strategy to build relationships and connect with potential buyers. The Blueprint shows you how to execute.
Market Segmentation Examples: Target the Right Audience
Looking to integrate customer segmentation into your marketing campaigns? These four market segmentation examples will help you nurture your audience and target market.
How to Set Up a Mailchimp Drip Campaign
Drip campaigns are a useful way to engage and nurture customers. Learn how to set up and use a Mailchimp drip campaign to benefit your business.
ConvertKit vs. ActiveCampaign: A Tight Race
ConvertKit and ActiveCampaign both have distinct strengths and weaknesses. Compare them side-by-side in The Blueprint's ConvertKit vs. ActiveCampaign review.
ActiveCampaign vs Mailchimp: Which Is Better for You?
ActiveCampaign and Mailchimp both have strong segmentation and automation features. Find out which software is best as we compare ActiveCampaign vs Mailchimp.
Email Marketing for Nonprofits: 10 Top Tools for Your Organization
Email marketing can help nonprofits connect with donors, raise awareness, and boost donations. The Blueprint reviews the best email marketing software tools for nonprofits.
Email Marketing Best Practices to Drive Revenue
Solid email marketing is key to an overall marketing strategy. Learn which email marketing best practices to follow in order to have successful campaigns.
MailerLite vs Mailchimp: Which Meets Your Business Needs?
MailerLite vs. Mailchimp pits these affordable email marketing tools against each other. Read our comparison of their pricing, features, and more.
Campaign Monitor vs. Mailchimp: Which Is Right for You?
Campaign Monitor and Mailchimp both promise users killer email marketing campaigns. We test these claims in our comparison of Campaign Monitor vs. Mailchimp.
ConvertKit vs Mailchimp: The Blogger Platform Takes on the Chimp
Mailchimp wants everyone to use its platform. ConvertKit is aimed only at creators and bloggers. Find out which is best for you as we look at ConvertKit vs. Mailchimp.
SendGrid vs. Mailchimp: A Test of Functionality
SendGrid and Mailchimp are both trusted email marketing software options for marketers. The Blueprint takes a look at how they compare, and which is best for you.
Mailigen Review
Mailigen offers impressive email marketing features with an intuitive user platform. The Blueprint takes an in-depth look at whether this tool is right for you.
MoonMail Review
MoonMail is an email marketing solution for those with more technical skills. The Blueprint takes an in-depth look at how to use this software.
Mailjet Review
Mailjet is a reliable email marketing software with basic functions. The Blueprint helps you decide whether this is the right solution for you.
Campaign Monitor Review
Campaign Monitor is a great email marketing software choice for all skill levels. The Blueprint takes an in-depth look at this tool's functionalities.
Benchmark Email Review
Benchmark Email is a user-friendly email marketing software option. The Blueprint helps you decide whether it's the right tool for you.
The Top 8 Email Marketing Services for Small Businesses
Not all email marketing services are made equal. The Blueprint breaks down the best email marketing services for small businesses.
SendGrid Review
In our SendGrid review, The Blueprint looks at the functionality of this email marketing software. Learn whether this is the right email tool for your business.
HubSpot Marketing Hub Review
HubSpot Marketing Hub is one of the best email marketing software options available today. Find out if it's the right tool for your needs.
Zoho Campaigns Review
The Zoho Campaigns redesign has it competing with some of the best email marketing software out there. Learn whether this is the right tool for your team.
ActiveCampaign vs. AWeber
Whether you're switching from one software to another, or just starting your search, The Blueprint takes a close look at ActiveCampaign vs. AWeber.
AWeber vs. Mailchimp: Which Is Best for Your Business?
Trying to decide between AWeber and Mailchimp for your email marketing needs? Check out our in-depth comparison to find the right solution for you.
Mailchimp vs. Constant Contact: Which Is Right for You?
Both Mailchimp and Constant Contact blend functionality with usability to create amazing email marketing tools. Learn which is the best option for you.
Sendinblue vs. Mailchimp: Battle of the Email Marketing Powerhouses
Sendinblue and Mailchimp both provide email marketing solutions for users of all experience levels. Compare them side-by-side to find the best tool for your needs.
GetResponse vs. Mailchimp: A Side-By-Side Comparison
GetResponse and Mailchimp have incredible, and similar, email marketing functionalities. The Blueprint takes an in-depth look at these tools side-by-side.
ConvertKit Review
Looking for an email marketing software for your blog or e-commerce store? Learn whether ConvertKit should be the tool you use.
iContact Review
iContact is a simple email marketing software that will help you get up and running quickly. Learn whether it's the right tool for your business.
Marketing 101: How to Find and Use the Right Channels
Marketing 101 involves finding, understanding, and putting yourself in front of your target audience. The Blueprint takes a look at how you can do this.
9 of the Best Mailchimp Alternatives for Email Marketing
Mailchimp is a leader in email marketing, but that doesn’t mean it’s right for you. The Blueprint takes a look at the best Mailchimp alternatives for your business.
What is Direct Marketing? Types, Benefits & Best Practices
Interested in direct marketing? Learn the different methods you can use and how to run a successful campaign.
How to End an Email to Your Professional Contacts
The email marketing experts at The Blueprint take a look at how to end an email by tailoring your send off according to the contact type and situation.
How to Start an Email (that Gets a Response Back!)
Wondering how to start an email to a professional contact or potential client? The Blueprint walks you through ways to grab (and keep) their attention.
How to Make a Newsletter for Your Email Subscribers
Email newsletters are an incredibly valuable marketing tool. Learn how to create a newsletter that will produce the best results for your business.
How to Organically Build a Responsive Email List
Learn how you can build, grow, and manage an email list that allows you to send personalized emails and generate revenue.
VerticalResponse Review
VerticalResponse is a simple email marketing software with limited features, ideal for small businesses or freelancers. Read to learn whether it's right for you.
SendPulse Review
SendPulse is a multichannel marketing automation system with advanced email marketing capabilities for business users and experienced marketers. Learn whether it's right for you.
Sendinblue Review
Sendinblue makes it easy to create highly effective email marketing campaigns and is suitable for both experienced and novice marketers. Learn whether it's the tool for you.
MailerLite Review
Mailerlite is perfect for users who want to create personalized email campaigns quickly. Read our review to see if it's the right tool for you.
Mailchimp Review
Mailchimp is a perfect option for experienced and novice email marketers. This market leader has a blend of advanced features and a well-organized, intuitive user interface.
GetResponse Review
GetResponse is a powerful ecommerce and email marketing software with advanced segmentation. Learn whether this tool is a good fit for you.
Elastic Email Review
Elastic Email is a popular option for experienced marketers who are familiar with email marketing software. Read to find out if it's the right choice for you.
Constant Contact Review
Constant Contact is an impressive blend of functionality and usability. It’s quick to setup and suitable for marketers of all experience levels.
AWeber Email Marketing Review
AWeber is one of the most popular email marketing solutions. It is a solid, easy-to-use, affordable option for companies of all sizes. Find out whether it's the tool for you.
ActiveCampaign Review
ActiveCampaign has useful features for both B2B and B2C marketers, but is more complicated than other email marketing solutions. Check out our review to see if it's right for you.