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Karen McCandless

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications and technology. Her work has appeared on The Next Web, Softonic, Business2Community, Business.com, and Microsoft Europe.

Recent Articles

VerticalResponse Review
VerticalResponse is a simple and straightforward email marketing software with limited features. It’s ideal for small businesses or freelancers who don’t want to spend a lot of time creating email marketing campaigns.
SendPulse Review
As a multichannel marketing automation system with advanced email marketing capabilities, SendPulse allows both business users and experienced marketers to create relevant, personalized campaigns quickly and easily.
Sendinblue Review
Sendinblue makes it easy to create highly effective email marketing campaigns. Suitable for both experienced and novice marketers, Sendinblue blends a full roster of advanced features with an intuitive user interface and user experience.
MailerLite Review
A solid email marketing software that doesn’t look pretty, Mailerlite is perfect for users who want to create personalized email campaigns quickly.
Mailchimp Review
Mailchimp is a perfect option for both experienced and novice email marketers. This market leader has a blend of advanced features and a well-organized, intuitive user interface that makes it quick and easy to get started.
GetResponse Review
Powerful ecommerce and email marketing software with advanced segmentation and personalization options. GetResponse is suitable for businesses of all sizes.
Elastic Email Review
Elastic Email is a popular option for experienced marketers who are already familiar with email marketing software and are looking to switch up their email campaigns.
Constant Contact Review
Constant Contact is an impressive blend of functionality and usability. It’s easy to set up and quick to get up and running, with a tailored approach that makes it suitable to for marketers of all experience levels.
AWeber Email Marketing Review
AWeber is one of the most well-known email marketing solutions around today. It is a solid, easy-to-use, affordable email marketing option for companies of all sizes, even those with limited time and resources for email marketing.
ActiveCampaign Review
ActiveCampaign has a ton of useful features that make it suitable for both B2B and B2C marketers, but it’s also much more complicated to use than many other email marketing solutions.