Kathleen Carroll

Kathleen Carroll

Katie Carroll is a bestselling author and award-winning journalist who earned her business chops in Notre Dame's MBA program and with her own small company. She writes and consults on content marketing, nonprofit business strategy, and publicity. When not in front of a screen or out on assignment, Katie spends her time cooking bad vegan food, rescuing ill-tempered dogs, and taking improbably long hikes.

Recent Articles

Action Items: Getting Through Your To-Do List Without All the To-Do
Action items are tasks for an employee to do that usually arise out of a team meeting. Here's how to create a list of effective action items for your business.
Instagram Verification for Your Small Business
If your Instagram audience and content are primarily visual, using Instagram for business is a good idea. Here's how to get your business Instagram verified.
Closing the Loop on Customer Satisfaction
Closed-loop feedback on the customer journey lets you make any necessary modifications to improve the experience. Learn how to implement a closed-loop process.
How to Master the 10 Most Important Human Resource Skills
HR managers need great communication skills among several other indispensable skills. Here are 10 essential HR skills needed for human resource management.
The Power of the Use Case
Writing a use case takes time, effort, and planning. When used properly, it can save you time and lots of rework. Here's how to employ a use case (plus examples).
Getting Started With Pinterest Ads
Pinterest is a visual discovery and social media platform with over a billion users. Here are five Pinterest ad formats to consider before creating your ad.
A Small Business Guide to Email Branding
Make your email campaigns consistent with your branding efforts by using email branding standards. Here are seven best practices that will help you stand out.
6 Employee Appreciation Ideas to Keep Employees Happy
Building a work culture with positivity and enthusiasm starts with appreciating employees. Here are six employee appreciation ideas to create a happy workplace.
7 Personality Traits of Great Entrepreneurs
Planning to start your own business? There are a few personality traits that will give you an edge. Here are seven characteristics of a successful entrepreneur.
7 Best Practices for Successful Lead Management
Your small business should implement best practices for lead management in order to drive sales. Here are seven steps to effectively manage your sales leads.